17 Best Marketing Analytics Software [Ultimate Guide]

Are you looking for a way to enhance your business and improve your business performance? Then you are in the right place.

Marketing analysis software provides you with a way to analyze and measure the performance of your marketing strategies and techniques. 

What is a Marketing Analytics Software?

A marketing analysis software is a software that helps you to analyze the impact of your various channels such as SEO, social media, email, advertising, and many more and other strategies. 

Why you should use a Marketing Analytics Software?

With the help of a marketing analytics software, you will not only be able to evaluate the impact of various marketing strategies but can also provide you with better solutions and features.

It also provides several tools which you can work efficiently and then achieve better results. 

Marketing analytics software provides integrations with a company’s marketing technology stack such as marketing automation software, CRM software, digital advertising software, and many more. 

The main goal of using a marketing software is to maximize the marketing performance of your business with the help of various strategies and tools. For this, it provides various features such as:

  • Lead management
  • Marketing automation
  • Email management
  • Search engine reporting
  • Social Media management
  • Data Management
  • Advertising Management

For your convenience, we have jotted down some of the top marketing analytics software 2021 that you can consider buying.


Top Marketing Analytics Software 2021

1. Hubspot Marketing Hub

It is not easy to manage all your marketing campaigns. Hubspot marketing hub is one the best software that can help you to manage your business marketing strategies. It is a robust and easy-to-use platform that brings all your marketing tools under one roof. 

What are the features of Hubspot Marketing Hub?

Hubspot marketing hub is one of the most powerful platforms to manage all your marketing strategies required for a successful business. It allows you to publish content your audience is looking for, and get easily accessible in the search, social media, and or any other place. You can also add calls to action that convert readers into customers.

This software enables you to create your search authority with tools that help you plan your content strategy and optimize your content as you type and thus, bypass your competitors. It has various tools to help you manage your social media and allows you to monitor and prioritize conversations, and publish to social networks with the same tool you use to create campaigns.

With the help of this software, you can also manage Facebook, Instagram, LinkedIn, and Google ads directly in one place, and track which ads are turning prospects into customers. You can enhance the influence of your content through the power of video and manage files right inside HubSpot, and easily embed them in social media, web pages, and blog posts.

It also allows you to use bots to qualify leads and invest your efforts in the conversations that matter most. It also provides features such as landing pages, marketing automation, analytics dashboards, SEO tools, and many more.

Pros:

  • Publish content your audience wants and get easily accessible in the search, social media, and or any other place. 
  • Add calls-to-action.
  • Tools to convert readers into customers.
  • create your search authority with tools that help you plan your content strategy.
  • optimize your content as you type.
  • manage Facebook, Instagram, LinkedIn, and Google ads directly in one place.
  • Add video and manage files right inside HubSpot.
  • embed them in social media, web pages, and blog posts. 
  • The facility of marketing automation provided. 
  • Allows you to create amazing landing pages.

Cons:

  • Creating the templates can be made simpler. 

Plans and pricing:

Free

There is a free plan available that includes:

  • Forms
  • Email marketing
  • Ad management
  • Live chat
  • Reporting dashboard

Starter

This is available for $45 per year billed annually. It includes:

All free CRM features

  • Forms
  • Email marketing – 5X contact tier email send limit
  • Ad management -All available ad types
  • Landing pages
  • Conversations inbox
  • List segmentation – 25 active lists, 1,000 static lists, Additional limits
  • Team email
  • Live chat
  • Conversational bots
  • Mobile optimization
  • Reporting dashboard
  • Messenger integration
  • Custom properties – 1,000 custom properties
  • HubSpot mobile app
  • Email health insights
  • Form follow-up emails
  • Ad retargeting
  • Multiple currencies

Professional

It is available for $800 per month. It includes all features of the starter plan along with:

  • Blog
  • SEO recommendations & optimizations
  • Content strategy
  • Google Search Console integration
  • Calls-to-action
  • Multi-language content
  • ABM tools
  • Email comparison reporting
  • Ads optimization events – Up to 5 synced events to ad accounts
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation – Up to 300 workflows
  • Salesforce integration
  • Smart content & reporting
  • Contact create attribution
  • A/B testing
  • Video hosting & management
  • Teams
  • Custom reporting
  • Standard contact scoring
  • Deal and company scoring
  • Campaign reporting
  • Filtered analytics view
  • Calculated properties
  • Website traffic analytics
  • Record customization
  • Target accounts home
  • Logged-in visitor identification
  • Social media

Enterprise

This is available for $3200 per month. It includes everything in professional along with:

  • YouTube analytics integration
  • Custom objects
  • Hierarchical teams
  • Adaptive testing
  • Programmable chatbots
  • Behavioral event triggers and reporting
  • User roles
  • Event-based segmentation
  • Predictive lead scoring
  • Single sign-on
  • Partitioning
  • Events API
  • Multi-touch revenue attribution
  • Webhooks
  • Field-level permissions
  • Custom event triggers and reporting

2. Adverity Insights

Adverity Insights allows you to make better decisions and improve performance faster. It is quite easy to use and allows you to become a data-driven marketer. It was ranked as the No1 solution in the “Momentum Grid Report for Big Data Integration Platform”.

What are the features of Adverity Insights?

Adverity Insights provides you an AI-powered feature that helps you to eliminate errors in campaign naming. It allows you to analyze campaign names from all your advertising channels and identify the naming conventions you have adopted. It also highlights any differences in campaign names and provides suggestions when manual naming changes are needed. 

It monitors and proactively prevents any errors in harmonized datasets used for consolidated marketing performance reports. This is quite an important feature for Companies or agencies using a complex campaign naming structure on a large number of campaigns and allows them to focus on analyzing the campaign results, rather than trying to find out what went wrong with the reports.

This software provides an automated data integration module that collects and transforms data from various sources, preparing it for further processing and analysis. It enables you to easily and automatically extract, transform and load data from a wide range of sources, ranging from popular ad networks and social media, through affiliate networks and web tracking tools, to offline files and TV audience metering systems, to get hold of all relevant information and create a single source of truth on all your marketing data.

With the help of the automated data integration module of this software, you can collect and harmonize all of the data and prepare it for further analysis in your favorite BI tools, or use its marketing reporting and augmented analytics modules. Thus, making your work easier. 

It also allows you to develop improved marketing reports with effective dashboards displaying your marketing’s results and KPIs. It even enables you to share them easily with your team and all decision-makers within the organization, or even outside of it. It has also launched a new feature that allows you to analyze your marketing data with AI to detect trends and anomalies and get campaign optimization recommendations.

You can also optimize campaign performance by gaining immediate critical insights and enabling real-time direction changes. Thus, allowing you to reduce marketing performance issues and produce better results. 

Pros:

  • It provides updates on critical, potentially unseen anomalies and outliers.
  • It uses AI technology and provides suggestions for optimization.
  • It provides the feature of segment analysis.
  • It also provides trend and anomaly detection.
  • It has an automated data integration module that can collect and organize all of the important data.
  • You can transfer data to any platform such as a marketing reporting module, various on-premise, and cloud databases, data warehouse or data lake solutions, popular BI tools, or our augmented analytics module.
  • It provides marketing reports with effective dashboards displaying your marketing’s results and KPIs.

Cons:

  • Certain options require improvement such as widget campaign reporting sometimes shows bugs. 

Plans and Pricing:

For the pricing of this software, you need to contact the team. The pricing criteria will be based on the following factors:

  • The number of data sources integrated
  • The number of accounts connected to within those data sources
  • How do you want to use the data?

3. Moat Analytics

Moat Analytics helps you identify the advertising activities that stimulate growth for your business by providing a comprehensive view of campaign performance across channels, formats, and platforms with the help of various advanced tools and features. To get a better view you can refer to the step by step guide of the software. 

What are the features of Moat Analytics?

Moat Analytics helps you to maximize the potential of your ad spend by finding and optimizing the metrics that drive outcomes for your business. It provides tools so that you can measure the cross-channel impact of your campaigns so you can eliminate waste and maximize return on ad spend. 

With the help of this software, you can see a unified view of media channels and determine the effectiveness of your campaign. It helps you to understand what media drives the most engagement and thus, discover the creative that captures viewers’ attention. You can also check what formats work best for your business, using industry benchmarks and Determine whether you’re reaching the right audience at the right frequency. 

This software can help you to produce better business outcomes through accurate verification and attention measurement that fortifies your digital media strategy. It also provides Moat Reach that assists you to combine audience-level reach and frequency to gain a cross-platform view of who you’re reaching with your ads and where. 

It allows you to make smarter business decisions and improve advertising efficiency with a unified view of your prospective customers across platforms and channels. It adds In-Depth Attention to Metrics with TVision Panel. You can also eliminate waste with deduplicated impressions that link back to individuals and households, backed by the Oracle ID Graph, and Improve campaign efficiency 

by understanding, if your ads are reaching the intended audiences at the optimal frequency.

Most analytics has built-in verification that allows you to protect your ad spend by ensuring every impression you serve is valid and viewable. It allows you to identify your most relevant audiences across TV and digital using Oracle Audiences and TV ad viewership data from iSpot.tv.

Pros:

  • Helps you maximize the potential of your ad spend.
  • It provides tools so that you can measure the cross-channel impact of your campaigns.
  • Allows you to eliminate waste and maximize return on ad spend. 
  • Gives you a unified view of media channels.
  • Tools to determine the effectiveness of your campaign.
  • Check what formats work best for your business.
  • It provides built-in verification that allows you to protect your ad spend.
  • It has Oracle Audiences and TV ad viewership data from iSpot.tv.

Cons:

  • The tracking process is not proper and requires improvement. 

Plans and pricing:

It does not have a plan, however, you can start with the free trial to get a better understanding of the software and check its compatibility with your business. Also, Moat Analytics doesn’t provide its pricing information and you need to contact the team for the pricing.


4. Looker

Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share the real-time business with the help of some easy to use tools and features. It can help users to make their data more valuable by turning insights into powerful data-driven experiences for your users.

What are the features of Looker?

Looker provides modern BI & analytics and you can build a dynamic dashboard for more in-depth analysis. It also allows you to give teams access to reliable data and support better reporting. It has Integrated insight and the platform works seamlessly with your existing BI set up.

This software allows you to save time and money by putting your data to work on every side of your business. It provides a strong and flexible platform that can help to stimulate any workflow. Data modeling is quite easy with Looker and you just need to follow few steps. 

With the help of this software, you can define your data model once and reference any piece of it anywhere else to avoid writing the same SQL queries over and over again. Also, As your business transitions, it provides updated metrics that help to keep everyone aligned around fresh data. Looker intelligently searches your data and infers connections between tables in your schema and thus, builds a basic model for you. This basic model utilizes the connections already defined within your database to get you up to speed.

This software also provides pre-built analytical templates to move you from data to dashboard in minutes when building on common data sources. You can even get dedicated online technical assistance from Looker analysts so that you can make complete use of the software. 

Pros:

  • It provides a tool to measure the central tendency of a multi-part data set.
  • It also provides AB Testing with Statistical Significance.
  • Detailed information on daily, monthly, and weekly active users.
  • It provides comprehensive analysis around retention levels for each cohort of users.
  • It also provides insights into customer purchasing patterns and the factors that drive those patterns.
  • It has an Affinity Analysis Block that will enable you to see the association between any two events.
  • The Looker Retail Analytics Block relates immediately to your transaction-item-level chart to open dashboards and insights that are useful to various teams in a retail organization.

Cons:

  • It can become slightly slow when large data is used. 

Plans and pricing:

For pricing, you need to contact the team as the pricing for the looker is customizable. The pricing will be based on factors such as the number of users and the scale of your deployment and is designed to fit businesses large and small.


5. SharpSpring

SharpSpring marketing automation works for marketers so that they can drive more leads, convert more leads to sales, and optimize marketing ROI. It is used by more than 2,000 agencies and 10,000 businesses.

What are the features of SharpSpring?

The SharpSpring email marketing platform helps to track leads “after the click” and offers detailed analytics on every interaction. You can also compile leads that integrate directly with your marketing CRM software and provides a sleek drag-and-drop editor with the help of which you can build, customize and reorder fields effortlessly. It has dynamic forms that autocomplete fields for known visitors to enhance conversions and look great on any site with custom CSS. 

This software also allows you to map fields from 3rd-party and native forms. It has an effective and easy-to-use visual workflow builder that simplifies marketing automation. You can even use branching logic to engage leads at critical points in their unique buying journeys. 

With the help of this software, you can sync information with our built-in marketing automation CRM suite and allows you to set up buyer personas for your products and services, then assign leads to different personas so that you can send automatically targeted messages. It provides various marketing automation tools to score leads based on engagement, page tracking, fit, and more – they even factor in natural lead decay over time.

This software provides VisitorID to identify twice as many visitors to your site compared to competing marketing platforms. You can use the marketing automation CRM or seamlessly integrate your preferred CRM provider with the SharpSpring marketing platform. You can develop custom deal stages, fields, filters and more, to manage sales effortlessly with our marketing automation tools.

Pros:

  • It provides Built-in and 3rd-Party CRM Integrations.
  • It allows you to identify Every Lead with VisitorID.
  • The Marketing Automation System of Looker helps you to detect Key Leads and Moments.
  • It enables you to Convert More Leads with Dynamic Forms.
  • It has various Marketing Automation Tools such as Smart Email and CRM.
  • You can build Brand Authority with Your Blog.
  • It allows you to create powerful landing pages and landing page funnels that transform visitors into leads.

Cons:

  • The email editor feature is a bit chunky and can be improved. 

Plans and pricing:

 For pricing, you need to contact the team as the pricing for the Sharp Spring is customizable. However, all the plans will include the following features:

  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Chatbots
  • Dynamic Landing Pages
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Reporting and Analytics
  • Sales Dialer

6. Marketo Engage

Market Engage is a marketing automation software that makes it simple and seamless to orchestrate every element of your marketing campaign across any channel. It is one of the robust software which helps you to analyze your mailing performance in a better way.

What are the features of Marketo Engage?

This software enables you to create, manage, and execute personalized engagement at scale across every touchpoint including email, web, mobile, and more. You can use the applications from Marketo and those built by the LaunchPoint partners in order to create authentic experiences for everyone, everywhere, and every time. 

Marketo Engage allows you to identify the right target accounts using data and AI. It allows you to create email campaigns quickly and easily so that you can engage customers with relevant conversations in minutes. It also provides various marketing features and helps you to improve the performance of your marketing campaigns. 

This software allows you to get your data out of silos and spreadsheets and you can automatically connect and unify your data. This helps you to spend more time acting on insights and less time on tedious reporting tasks. It provides centralized marketing, sales, third-party, and account data so you always know the latest state of each customer, without needing IT.

Pros:

  • You can create, manage, and execute personalized engagement at scale across every touchpoint including email, web, mobile, and more.
  • You can hyper-targeted and dynamic audience segments that update in real-time.
  • It allows you to prioritize important leads and accounts.
  • You can build custom data objects and fields.
  • It allows you to engage customers with content based on the combined power of fit, intent, engagement, CRM activity, and offline data.
  • You can host all your program assets inside Design Studio.

Cons:

  • The user interface can be made simpler.
  • The deleting option can be improved

Plans and pricing:

Select

The pricing of this plan is based on database size. It includes:

  • 25 Users
  • API Calls (Daily)
  • Lead & Account Database
  • Custom Data Objects & Fields
  • Native CRM Integration (SFDC & MSD)

Prime

The pricing of this plan is based on database size. It includes:

  • All Select Package Capabilities
  • Website Retargeting
  • Target Account Management
  • Website Personalization
  • Predictive Content

Premium

The pricing of this plan is based on database size. It includes:

  • All Prime Package Capabilities
  • Email Deliverability
  • Sandbox
  • Premium Multi-touch Attribution (Tier 1)

Enterprise

The pricing of this plan is based on database size. It includes all the advanced features.


7. Datorama

Datorama is AI-powered marketing intelligence that allows you to make smarter decisions by connecting and acting on all of your marketing data. This software has helped various organizations to improve their marketing performance. 

What are the features of Datorama?

This software provides you intuitive tools to model, harmonize, and visualize your data using clicks, not code. It takes the help of AI-powered technology to make it easy to connect and unify all your marketing data in one place. It also provides user-friendly KPIs and a data visualization layer that helps marketers to easily create and share impactful dashboards across their teams. Real-time insights turn opportunities into optimizations and help you to enhance your business.

Datorama brings to you beautiful marketing dashboards that are easy to access and share. It has an Insights Engine that helps to monitor and report on all of your marketing data in a unified platform, providing each stakeholder with the right KPIs, trends, and drill-downs. It provides dashboards and reports that centralize KPI and calculation management while powering dashboards built-in minutes via drag and drop. It is designed with marketers in mind and allows you to build the right dashboards and reports for each stakeholder and contributor in your organization.

With the help of this software, you can turn insights into action with cross-platform automation to pause campaigns and share data and add goals and alerts to stay in the know when outcomes are achieved or are at risk. It also provides pre-built apps for all your major marketing channels and challenges.

Pros:

  • It uses AI-powered technology that makes it easy to connect and unify all your marketing data in one place.
  • It provides User-friendly KPIs.
  • It also has a data visualization layer that allows marketers to easily create and share impactful dashboards across their teams.
  • It also provides real-time insights.
  • It allows you to connect the entire ecosystem of your marketing data and provides easy collaboration with your team.
  • Datorama TotalConnect helps to organize your data dynamically into the right KPIs, metrics and, classifications with built-in data model intelligence.

Cons:

  • Some features require improvement and can be made more suitable for large organizations.

Plans and pricing:

Pricing information is not available and you need to contact the team for pricing information. However, you can take a demo before actually buying the software.


8. Salesforce Einstein

Salesforce Einstein is an AI-powered software that helps you to make better and faster decisions, make employees more productive and provide your customers and clients with exceptional results. It provides you various features to analyze unexpected business outcomes and produce efficient results.

What are the features of Salesforce Einstein?

This software allows you to understand your customers in a better way with the help of channels, messages, and content that your customers interact with your business across all touchpoints. You can also provide every employee instant access to smart insights within Salesforce records and apps by enhancing them with AI-powered analytics.

With the help of this software, you can expect which sales leads and opportunities will convert, which articles and replies will help resolve service cases, and how marketing emails will perform before you hit send. You can provide a better experience to your customers with the help of historical browsing and purchase data to predict which channels, content, products, messaging and send times that your customers will most likely respond to. 

It also enables you to create custom models to predict churn risk, likelihood to convert, delayed payments, lifetime value, and more all with clicks, not code. You can use AI technology to give suggestions for cross- or upsell, make recommendations to decrease attrition, and more. Salesforce Einstein helps you to connect your customers with the right information or product, or tailor offers based on their intents, interests, or past behaviors.

Pros:

  • It helps you to point your customers in the right direction.
  • You can easily build next-step strategies with clicks, not code.
  • You can remove the manual part from manual data entry.
  • It enables you to resolve support cases faster using AI chatbots.
  • You can automate workflows using insights from Einstein.
  • Allows you to perceive customer actions based on their behaviors.

Cons:

  • The cost is a bit high.
  • The user interface can be made simpler. 

Plans and pricing:

Einstein Predictions

This is available for USD 75 per user per month (billed annually). 

Tableau CRM Growth

This is available for USD 125 per user per month (billed annually).

Tableau CRM Plus

This is available for USD 150 per user per month (billed annually).


9. Pathmatics

Pathmatics is a digital marketing intelligence platform that assists you to answer your digital advertising questions across various platforms such as Facebook, Instagram, YouTube, display, and mobile. You can also check ads served, spend, impressions, and the digital strategies of brands and publishers with the help of this software.

What are the features of Pathmatics?

It has a Pathmatics Explorer which allows users to get access to actual ads served, spend and impression estimates, and insight into the digital strategies of brands and publishers across various countries such as the UK, Canada, France, Germany, Italy, New Zealand, and Australia.  

With the help of this software, you can see Facebook, Instagram, and Twitter audience insights across gender, geo, and OS. You can also track and compare impressions and spend across devices & formats. It provides messaging strategies and helps you to check how creative messaging can differ across advertisers, regions, channels, seasons, and more. You can also obtain information into messaging, audience and site targeting, flighting, and more for every creative. 

This software also helps you to keep a check on your customers and see which competitors are focusing on your customers. It provides social media strategies so that you can see which posts are dominating across Facebook, Instagram, and Twitter. You can use this software to check previous trends and see historical impressions and seasonal spending habits. 

Pathmatics allows you to easily export data and visualizations to Excel, infographics, and PowerPoint. You may also check creatives on the page of your choice before you launch a campaign. It provides a report builder feature so that you can build your tailored reports for analysis. It provides a data feed feature that powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond.

It also provides a fully customizable dashboard to help you bring your data to life. It has a custom data feed and allows you to receive your custom data set electronically (e.g. Amazon S3 bucket, FTP, etc.). You can select the data you need, in the format you want (e.g. Excel, PowerPoint, Google Sheets, etc.) and at the frequency you need it. 

Pros:

  • It provides access to actual ads served, spends and impression estimates, and insight into the digital strategies of brands and publishers.
  • Check Facebook, Instagram, and Twitter audience insights across gender, geo, and OS. 
  • You can track and compare impressions.
  • Helpful messaging strategies are provided. 
  • Check your customers and see which competitors are focusing on your customers.
  • You can easily export data and visualizations to Excel, infographics, and PowerPoint.

Cons:

  • Facebook is the major social partner. 

Plans and pricing:

Apprentice

It includes:

  • Up to 25 users
  • Tier 3 service
  • Limited data history
  • Single region
  • Facebook, Instagram, Twitter, Display, and Video

Magician 

It includes :

  • Up to 50 users
  • Tier 2 service
  • Full data history
  • Multi-region: 
  • US, Canada, France, Germany, Italy, United Kingdom, Australia, and New Zealand
  • Facebook, Instagram, Twitter, Display, and Video
  • Report Builder

Wizard

It includes:

  • Check out our packages by product
  • Across our three (3) core products – we deliver ad intelligence how you need it.
  • Explorer_Icon
  • Explorer packages
  • Apprentice_Icon_Vector
  • For those who
  • need specific channels, a single region, and have limited users…
  • Up to 25 users
  • Tier 3 service
  • Limited data history
  • Single region
  • Facebook, Instagram, Twitter, Display, and Video
  • and more…
  • Get Quote
  • Most Popular
  • Magician_Icon
  • For those who
  • need flexibility across channels, regions, and features…
  • Up to 50 users
  • Tier 2 service
  • Full data history
  • Multi-region: 
  • US, Canada, France, Germany, Italy, United Kingdom, Australia, and New Zealand
  • Facebook, Instagram, Twitter, Display, and Video
  • Report Builder
  • and more…
  • Get Quote
  • wizard-icon
  • For those who
  • need visibility into all channels, regions, and features…
  • Unlimited users
  • Tier 1 service
  • Full data history
  • Multi-region
  • Facebook, Instagram, Twitter, Display, and Video
  • Report Builder
  • Custom Competitive Intelligence Report

For pricing of the plans, you need to contact the team.


10. Mixpanel

It is a robust self-serve platform analytics that helps you to convert, engage, and retain more users. It provides a demo of the software to help you get a better insight into the software. 

What are the features of Mixpanel?

This software provides interactive reports that give better insight into your data with only a few clicks so that you can see visualizations in seconds. This can help you to answer questions about how your product is used, who sticks around, and much more. 

With the help of this software, you can visualize & break down engagement trends, build funnels & find key retention drivers and see the impact of product

launches & experiments. You can get a detailed view of user behavior trends to explore them from all angles. You can also check how often users perform meaningful actions, monitor the growth of key user cohorts, like power users, and know-how current trends compare to previous results.

Mixpanel allows you to build funnels on the fly, break them down by any user attribute or aspect to comprehend which users convert best, and locate the funnel steps that cause friction. It helps you to identify users by analyzing the actions users take after they sign up or before they make a purchase, and learn what your power users do differently than everyone else. You can even check the top user flows throughout your complete product to view where people get stuck.

Pros:

  • It provides interactive reports.
  • You can check engagement trends.
  • It helps you to build funnels.
  • View the influence of product

launches & experiments.

  • It provides tools to identify important user paths to remove friction.
  • Provides tools to discover important user paths to remove friction.
  • Check the results delivered by launches.

Cons:

  • It is slightly expensive.
  • The user interface can become difficult to understand for certain people.

Plans and pricing:

Free

It includes: 

  • Unlimited data history & seats
  • Core reports (including Flows)
  • Data dictionary
  • US or EU data residency
  • Monitoring & alerts

Growth

Starting at $25 per month. It includes:

  • Unlimited saved reports & cohorts
  • Impact report with causal inference
  • Data modeling
  • Group Analytics & Data Pipelines add-ons
  • Legendary email support

Enterprise

This is the customizable plan. It includes:

  • Advanced access controls
  • Experiments & Signal reports
  • SSO & automated provisioning
  • Seasonal & events-based pricing
  • Premium support & services

11. Birst

Infor Birst is a robust platform that helps to make business intelligence and analytics easy to consume with pre-built industry and role-specific content and metrics embedded wherever business users need information. You can improve decision-making with Birst.

What are the features of Birst?

This software allows you to use industry and role-specific data models and analytics. You can experience a flexible and business-centric approach to managing data. The AI-powered automation helps to reduce manual tasks.

 The networked BI supports centralized and decentralized teams with governance. It allows you to share analytics with customers, partners, and suppliers. You can easily connect live data or extract data from any source. 

Info Birst aims to support users to take their analysis in any way, this flexible and business-centric approach to managing data is secure, scalable, and adaptable to changing business needs, while AI-powered automation reduces many manual tasks.

With the help of this software, you can unify data from multiple source systems including big data, utilize patented automated building of business-ready data store, and leverage an integrated data lake and API gateway.

It has a networked BI that helps you to utilize common and reusable business rules and definitions, blend centralized and decentralized data and analytic content, provide users with analytic sandboxes with self-service data prep, deliver data-as-a-service (DaaS) across the organization, and many more facilities. 

It has an adaptive interface that includes seamless integration between dashboards, data discovery, and reporting, support for all skill levels from business users to data scientists, access information anywhere, online and offline and on any device, leverage embedded analytics in Infor’s industry ERP solutions and applications

, and allows you to embed analytics in your applications to monetize data with flexible APIs. 

Pros:

  • It provides an industry analytics facility.
  • It provides modern data architecture.
  • It provides automated data integration.
  • Networked BI provided.
  • It provides an adaptive user experience.
  • It allows you to share analytics with anyone.

Cons:

  • No free trial or plan provided. 
  • Become less responsive when working on large data.

Plans and pricing:

The pricing information is not available on the official site and you need to contact the team for pricing information. 

Also, there is no free version or trial available. 


12. MoEngage

This is one of the most famous marketing analytics software and is used by major companies such as Oyo, Jeeno, tokopedia, and many more. It provides various tools for marketing analysis. 

What are the features of MoEngage?

MoEngage provides natively built analytics in addition to omnichannel engagement and you can manage customer experiences through one dashboard. MoEngage funnels are interactive and actionable and you can engage dropped-off clients or classify them for targeting at a later time from the same screen. 

With the help of this software, you can compare how your app, website, and campaigns are performing across demographics, technographics, psychographics, and more. You can also assess retention based on various other factors such as your industry, customer base, usage frequency, and more. 

It allows you to break and classify your cohorts based on acquisition channels to measure channel spend vs performance and you can use filters to drill down further and identify campaigns with maximum RoI. 

Pros:

  • It provides consolidated customer data from across multiple systems including your app, website, CRM,  data warehouses, and more and you can access all this data in a clean schema.
  • It provides critical analytical tools you would need regularly with data visualization tools for advanced analysis.
  • This software allows you to easily estimate key metrics such as DAU, MAU, bookings, subscriptions, and revenue. 
  • You can divide customers into different categories such as customers into one-time customers, occasional customers, and frequent customers and plan campaigns accordingly. 
  • It allows you to assess retention based on various other factors such as your industry, customer base, usage frequency, and more. 

Cons:

  • The use of certain features can make the software slightly slow.

Plans and pricing:

Starter

This includes:

  • Behavioral Segmentation 
  • Push Notifications 
  • In-app Messages 
  • Email Campaigns 
  • SMS Campaigns 
  • Web Push 
  • On-site Messaging 
  • Campaign Analytics 
  • Frequency Capping, DND & Throttling 
  • Self-service Knowledge Base 
  • API AccessData and Transactional APIs
  • Email Support

Growth

This includes:

  • Smart Triggers 
  • A/B, and Multivariate Testing 
  • Geo-fencing  
  • Dynamic Recommendation Platform 
  • Flows: Cross-channel Journey Builder 
  • Sherpa: AI-based Time, and Content Optimization 
  • Push Amplification+  
  • User Imports 
  • Single Sign-on & 2FA  
  • Real-time Device Triggers, and Exit Intent Push Notifications 
  • Localization 
  • Connectors 
  • Facebook Audiences 
  • Named Account Manager
  • Email, and Push Delivery Advisory Consulting Services, and Quarterly Business Reviews

Enterprise

This includes:

  • Teams 
  • Campaign Approval Flow 
  • IP Whitelisting & Local Data Centers 
  • Dynamic Product Messaging 
  • Real-time Device Triggers & Exit Intent Push Notifications 
  • Global Control Group 
  • Flow Path Optimization

13. TrackMaven

Skyword Intelligence and TrackMaven collaborate to deliver the real-time insight you need to connect with your customers and outsmart the competition. It is named a Leader in the Gartner 2021 Magic Quadrant for Content Marketing Platforms.

What are the features of TrackMaven?

This software allows you to ensure on-target content creation with customizable persona profiles and buying stages that connect each assignment to your overall strategy. You can also collaborate on your calendar and build and manage all content assignments across regions, divisions, and campaigns on the Skyword Enterprise Planner.

With the help of this software, you can track deadlines and resolve bottlenecks with filters that let you sort by content type, status, and more. You can establish your technique up for success with recommended keywords, robust analysis, and multilingual SEO in the Skyword Keyword Planner. 

It also provides a pre-mortem of your competitive landscape and recommendations for launch optimization to ensure your campaign lands successfully. It helps to recognize recourse in your market based on topical ownership and benchmarks against competitors, peers, and industry influencers. 

TrackMaven also assesses your website structure and performance, identifies key conversions, and sets up goal tracking to measure high-value website actions. You can evaluate lead generation activity and

check which subject is producing new leads and evaluate lead activity through the lead score, page views, and status. 

Pros:

  • It ensures on-target content creation.
  • You can track deadlines and resolve bottlenecks.
  • It helps streamline submissions and facilitate discussion.
  • You can assign ideas and deadlines to contributors. 
  • It makes reviewing and editing easy.
  • You can store all your content and media assets in one place.
  • You can assign roles and restrict permissions for each person.
  • It provides customize templates for articles, infographics, videos, and more.
  • Checks content to ensure proper keyword usage, formatting, and meta-data inclusion.
  • It also provides a pre-mortem of your competitive landscape and recommendations for launch optimization to ensure your campaign lands successfully. 

Cons:

  • The statistics and graphs feature can be improved. 
  • The free trial has quite limited features. 

Plans and pricing:

For plans and pricing of TrackMaven, you need to contact the team. However, you can start with a free trial or demo.


14. CleverTap

This marketing analysis software is used by more than 8000 brands and organizations. The real-time audience analytics, advanced segmentation, and powerful campaign orchestration can help to increase your customer retention. 

What are the features of CleverTap?

This software combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform. It provides reminders to new users to complete registration or check out app features.

With the help of this software, you can reach users that are currently not in your app by delivering messages that attract your user’s attention and get them back into your app. You can show users what they’re missing out on by not using your app. You can also send out friendly reminders when a scheduled booking draws near.

It also allows you to entice inactive users to engage with your app using deals and promos. It provides the feature of personalized messaging and you can customize any part of the message with information or activity from the user’s profile such as name, location, or product viewed.

You also get rich media support such as images, videos, audio, or any other with the help of this software. You can send Send reminder notifications to keep users engaged. It provides A/B & Multivariate testing for push notifications and you can try multiple copies, message, and CTA variations along with the ability to use split delivery or send campaigns to an audience subset.

This software provides geo-specific campaigns (Adapt your mobile push notifications to include location-specific information) as well as time-triggered campaigns (Engage users based on action or inaction in the context of user’s absolute or relative time).

You can assess the effectiveness of push campaigns and broaden the functionality of the CleverTap platform by integrating it using the API. It allows you to evaluate deliveries, click-through rates, and goal conversions for your push notification campaigns. You can even trace campaign-specific goals including revenue along with daily, weekly and monthly trend reports for campaigns triggered via user actions and deliver them in your inbox. 

Pros:

  • It allows you to send price-drop alerts to those users who’ve added a product to their wishlist, but haven’t yet purchased it, or send breaking news.
  • You can analyze deliveries, click-through rates, and goal conversions for your push notification campaigns and get detailed reports. 
  • It provides campaign reports and API for Push.
  • You can get geo-specific campaigns or time-triggered campaigns.
  • You can also easily customize messages for your users based on a specific locale or market.
  • It provides A/B & Multivariate Testing for Push Notifications.

Cons:

  • The software can be a bit difficult to understand for first-time users. 

Plans and pricing:

There are 3 plans available. You can start with a free 14-day demo to check the compatibility of the software. 

For Startups

It includes:

  • Engagement Campaigns
  • Omnichannel Journeys
  • Automated Segmentation
  • Advanced Analytics
  • Uninstall Tracking
  • Campaign A/B Testing

Advanced

It includes:

  • Advanced engagement channels
  • Predictive segmentation
  • Powerful behavioral analytics
  • Lifecycle optimization
  • Engagement channels
  • Automated and predictive segmentation
  • Psychographic, behavioral, and live segmentation
  • Proven individualization tools

Enterprise

It includes:

  • Everything in advance and
  • Comprehensive security controls
  • Complete data management options
  • Advanced roles and workflows

15. TapClicks

TapClicks is a robust marketing analysis software that incorporates a set of automated marketing solutions designed to work in unison, powered by your data. It provides you a range of different features and tools to improve your marketing performance. It is used by more than 50000 users. 

What are the features of TapClicks?

This software allows you to divide and group data based on selected parameters, such as location so that you can use it more efficiently within marketing and operations. Scale and compare the performance across your parameters to analyze what strategies work. You can add meta-data at any level (campaigns, ads, ad sets, etc.) to gain deeper insight, divide or group data based on the tags and normalize naming conventions, visualize, compare performance sets, and share.

Tapanalytics of TapClicks allows you to easily create custom metrics to show value, KPIs to stakeholders, and more for analysis and visualization. It allows you to estimate offline and online marketing movements, aggregate data to tell the overview of your marketing campaigns. You can then understand your data in Report Studio and share it in dashboards and reports.

With the help of this software, you can group your marketing tools to combine your data and show your clients a higher-level view of their performance. You can even automatically route tasks based on your business processes and stimulate communication between teams working together on projects. 

This software facilitates remote work and accurate tracking for billable hours and allows you to organize due dates and monitor workload through the queue dashboard. You can check the status, activity, and history of your proposals and orders throughout their lifecycle and view the audit campaigns, conversations, and tasks in one place. 

Pros:

  • It provides easy team collaboration and transparency.
  • You can easily manage your operation’s workforce.
  • It allows you to simplify proposal and order capture.
  • You can automate handoffs between teams.
  • It provides easy data grouping and segmentation.
  • It helps you to carry out calculations and custom metrics easily.
  • It also helps you to pace campaign budgets or any other metric. 
  • You can view the status, activity, and history of your proposals and orders at any time.

Cons:

  • More font and design options can be included.
  • Software can become slow in certain cases. 

Plans and pricing:

You can start with a free trial and after that buy any pack.

Basic

This is available for $69 per month. It includes:

  • Basic Feature Set
  • Limited Data Connectors
  • Email Support Only

Pro

This is available for $999 per month. It includes:

  • Pro Feature Set
  • 250+ Data Connectors
  • Dedicated Support

Elite

This is available for $1499 per month. It includes:

  • Elite Feature Set
  • 250+ Data Connectors
  • Dedicated Support

All these plans are billed annually.


16. Whatagraph

This software is useful for multi-channel marketing data monitoring in real-time. Marketers use Whatagraph to track progress and make result-based decisions. You can start with a 7-day free trial to know more about the software and its usage. 

What are the features of Whatagraph?

Whatagraph allows you to establish KPIs for each marketing channel, trace expenses, and see how well you’re accomplishing your marketing objectives. You can accommodate data from multiple channels, accounts, or campaigns and present a clear performance overview to your client and get a single report for all your marketing metrics. 

This software provides an Automated report delivery facility and you can provide reports to your clients at a selected frequency. Also, before sending it, you can get a quick summary to review the contents, and your client can access the report at any time without needing your permission. It provides integration with API and Google Sheet and you can easily import data from anywhere. 

It also provides a custom branding feature, with the help of which you can build tailored reports: change colors, add logos, and use custom domains. It has pre made templates as well as widgets and you can customize the widgets according to your choice. 

Pros:

  • It provides pre-made templates 
  • It has media widgets.
  • It provides an automation facility.
  • You also get multisource reporting.
  • It has a master template.
  • Custom API.
  • You can get Custom branding.
  • Live chat support
  • Dedicated account manager.
  • Personal onboarding session.
  • Integrations with various platforms are also available with this software.

Cons:

  • The user interface is a bit difficult to understand for beginners. 
  • Certain integrations require up-gradation to higher plans. 

Plans and pricing:

Professional

This is available for $119 per month billed annually. It includes:

  • 1 user
  • 15 data sources
  • Live chat support

Premium

This is available for $279 per month billed annually. It includes:

  • 5 users
  • 50 data sources
  • Dedicated account manager
  • Custom branding
  • Multisource reporting

Growth

This is available for $699 per month billed annually. It includes:

  • Custom users
  • Custom data sources
  • Dedicated account manager
  • Custom branding
  • Multisource reporting
  • Public API

You will also get a free trial with every plan. And if you choose the annual plan then you can get a 15% discount as well. 


17. ThriveHive

Last but not the least, this is another great marketing analysis software. It is one of the most popular software for the past 10 years. The main reason for this is its user-friendly interface. Recently, it has also collaborated with Localiq, a part of the USA Today Network to provide its users with the best facilities possible. 

What are the features of ThriveHive?

This software helps you to create an optimized website along with a robust SEO strategy for search engine results and a powerful social media presence and online listings to entertain your consumers at every chance. 

It helps you use various tactics such as display advertising, search engine marketing, YouTube advertising and video ads, listings management, email marketing, and print advertising with the help of which you can generate more leads. The automated technologies work around the clock and continuously regulate your strategies and your campaigns so you know what works in order to make the most of your marketing dollars. 

Pros:

  • You can create an optimized website.
  • It provides a robust SEO strategy.
  • It helps you to create a powerful social media presence.
  • It provides various features such as display advertising, search engine marketing, YouTube advertising and video ads, listings management, email marketing, and print advertising to bring more leads.
  • The automated technologies work around the clock and continuously regulate your strategies and your campaigns.

Cons:

  • The pricing procedure is a bit tedious since it provides customizable pricing.

Plans and pricing:

Guided marketing plan

This is available for $99 per month. It includes: 

  • Marketing Plan
  • Guided Marketing Platform
  • Website (domain included)
  • Technical Support
  • Contact Manager (up to 500 contacts)
  • Email Marketing
  • Tracked Phone Line
  • Insight Emails & Lead Notifications
  • Blog & Social Media

You can also get other features as add on for $5 per feature.


What are the features to look for while buying a marketing analytics software?

Given below are some of the important features that you must consider before buying a marketing analytics software. 

Features to consider before buying a marketing analytics software:

  • It should be easy to use.

This is one of the most important features when buying any software. Remember, the purpose of using a software in your business is to make your work easier and more efficient. And in case the software you are using is difficult to use then it can become quite tough for your team members to handle it and can make your work difficult. Thus, it is advisable to choose a software that is easy to use for you and your team members. 

  • It should provide integrations with various platforms.

Make sure the software you are choosing provides integrations with other platforms. Otherwise, your work can become quite hectic and you may also need to spend more. 

  • It should include certain automation features. 

Various marketing analytics software that are available in the market includes certain automating features. These features can help you reduce labor and make work more efficient. Thus, you can look for a software that offers some automation features as well.

  • It should provide insights.

Apart from the basic tools offered by a marketing analytics software, some software also includes insights on content optimization. With the help of insights, you will not only be able to detect the problems associated with your marketing techniques but can also provide suggestions to fix the issues. Thus, while choosing the best software for yourself it is better to look for the one that includes the insight feature.

  • It should be multi channel capable. 

Lately, marketing has become multi-channel and you need to use different social media platforms, email marketing, blogs, newsletter, and various other things. It is important to check the marketing channels you are currently using and examine the impact on the channels of the software that you are going to buy. You should choose a software that can monitor your marketing channels and enhance their performance. 

  • It should offer a free trial or demo.

This is another essential factor that you may consider when you buy any software. It is advisable to start with a free trial or plan before actually buying the software. This will help you to test your and your team members’ compatibility with the software and its impact on your business without actually spending anything. In case if there is no free trial available then you can go with the monthly plan instead of the long term plans so that you would not waste much money in case you do not like the software. 

  • Price

Last but not the least, you need to keep in mind the cost of the software. Based on the features available in the software and your business requirements, you can choose among the various marketing analytics software available in the market. Also, most of the software offers different plans so that you can choose the features according to your needs.


FAQ about Marketing Analytics Software

Question 1: What is a marketing analytics software and Why do we need it?

Answer 1: A marketing analysis software is a software that helps you to analyze the impact of your various channels such as SEO, social media, email, advertising, and many more and other strategies and thus, maximize profit. With the help of a marketing analytics software, you will not only be able to evaluate the impact of various marketing strategies but can also provide you with better solutions and features. It also provides several tools which you can work efficiently and then achieve better results.

Question 2: What are the common features of marketing analytics software? 

Answer 2: Some of the basic features provided by marketing analytics software are as follows:
It collects data (impact of your marketing strategies) from various channels.
Regulate the marketing techniques and their impact.
Analyze the result achieved by marketing strategies.
Identify problems with these strategies.
Provide useful solutions to fix these problems.
Some software also provides features like automation, specified dashboards, and many more.

Question 3: What are the top marketing analytics software?

Answer 3: Some of the best marketing analytics software are as follows:
Datorama
Market Engage
MoEngage
First
TrackMaven
Mixpanel
Pathmatics
A complete list of the best marketing analytics software along with their features, pricing, and other details are mentioned above in this article. However, it is important to remember that the criteria for the best marketing software can change based on your business requirements and marketing strategies. And you are advised to choose accordingly.

Question 4: What are some of the affordable marketing analytics software?

Answer 4: Some of the affordable marketing analytics software are:
MoEngage
CleverTap
TrackMaven
Birst
Looker
Also, every software offers various plans to meet the needs of every client. You can check the features provided and based on your business requirement choose accordingly.

Question 5: Does marketing analytics software provide automation?

Answer 5: Some of the marketing analytics software do provide automation features. These features can help you reduce labor and make work more efficient. Thus, you can look for a software that offers some automation features as well.

Question 6: What is the difference between web analytics and marketing analytics?

Answer 6: The main difference between web analytics and marketing analytics is that web analytics involves analysis of page load time, page views per visit, time on site, and other things. Whereas marketing analytics involves a measure of business metrics such as traffic, leads sales, events that draw more leads, and many more. 


Wrap up

Marketing has become a key factor in making a successful business. Using a marketing analytics software can help to enhance your business by making your marketing strategies more efficient. They not only give you an insight into the problems associated with your marketing technique but can also provide you great solutions to fix these problems. 

 With the help of a marketing analytics software, you can get a complete control over various marketing channels and keep their performance in check. Many of these software also brings to you various other features like automation, insights, etc to make your business more efficient. 

To make your work easier, we have listed down some of the best marketing analytics software. You can choose the best one for your business based on your requirements. Also, there are certain features as well that you can consider before buying the software.


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