Incorporating high-quality content in your website has time and again proved to be the best way to boost your business online.
Consistently adding good content to your website can help customers easily discover your website and the product or service you are selling.
Whether you are a small or big business, content marketing has become an integral part of the marketing strategy. However, the problem is how can you create high-quality content for your website?
This is where BuzzSumo helps. BuzzSumo helps you to plan your content strategy and pick out the most trending topics based on your business.
Let us get a detailed understanding of the platform.
What is BuzzSumo?
BuzzSumo is a powerful platform that discovers content that performs best and collaborates with the influencers who matter.
It provides various tools and features so that you can generate innovative ideas, create high-performing content, monitor your performance, and identify influencers.
It is used by millions of marketers including the popular brands of Hubspot, Expedia, Buzzfeed, The Telegraph, and more.
Features of BuzzSumo
Content Discovery
Keywords
BuzzSumo helps you to find relevant keys and phrases that your audience is looking for. Monthly search volume allows you to analyze the popularity of keywords to recognize topics with more demand.
You can search trends to check if your keywords are affected by seasonality.
Trends
You can get real-time views of viral trends for any topic or domain. You can also filter out stories by trending score to spot emerging viral hits.
You can get real-time results and check the performance of the content you just released. It also facilitates geographical filtering so that you can focus on more relevant topics.
Topics
You can easily find the high-traffic keywords and view trends and more examples on any topic.
Questions
You can create in-demand questions and answers by delving deeper into any subreddit, analyzing questions on any popular web forum, and interacting with your customers.
Content Research
BuzzSumo brings to you a wide range of content from all over the web. You can easily filter the content according to your business requirements and formats that resonate with your audience.
You can also check your competitor’s top content and compare trends by scanning the past 5 years of content performance data.
Backlinks
BuzzSumo allows you to focus on the links getting attention, get instant alerts when new links are created, and easily export reports to excel.
Find Influencers
BuzzSumo helps you to browse among millions of profiles before you choose your influencers and focus on true leaders who drive quality engagement.
Analyze your competitor’s strategies and the influencers they are hiring.
Identify famous authors
With the help of BuzzSumo, you can discover authors who get the most likes, links, and shares. You can also sort authors by size, language, and domain.
Facebook Pages
You can easily unearth the top-performing pages on Facebook. It provides Facebook Page Analyzer through which you can uncover new pages and then select up to 10 at a time for instant page analysis.
Analyze your competitor’s Facebook performance and strategy to stay on the top.
Monitoring
Keep a check on mentions of your brand and react at the right time. Stay tuned to the industry news and the global zeitgeist.
Also, keep an eye on your competitors, your customer’s opinions, and emerging products in your category.
Authors & Outlets
Observe the stories that are boosting reporters in your category and get industry news delivered directly to your inbox. Also, keep a track of influential blogs.
Monitor your content as it grows organically and easily turn mentions into links.
Chrome Extension
You can take the help of the BuzzSumo free chrome extension and examine the key success metrics of your competitors in seconds.
You can easily analyze any piece of content online and save the best for referring later.
API
BuzzSumo offers a powerful API through which you can easily integrate, automate, build and develop your content.
You can create internal reporting tools, improve public web applications, and track content performance.
Benefits of BuzzSumo
- It allows you to analyze the latest trends, forums, and topics to get the best content ideas.
- Easily discover thousands of relevant keywords according to your topic.
- Check if your keywords are affected by seasonality or trends.
- Get real-time performance I sight to analyze your recently published content.
- Enable geographical filtering to focus on more relevant content.
- It also allows you to scan millions of forum posts, Amazon, Reddit, Quora, and Q&A sites.
- You can browse a wide range of articles and filter content according to your audience.
- Analyze your competitor’s performance and past years’ content.
- It allows you to focus on the links getting attention, get instant alerts when new links are created, and easily export reports to Microsoft Excel.
- Find true leaders, analyze their followers, the engagement they are getting, and more.
- Analyze your competitor’s strategies and influencers they are hiring.
- You can find influencers by applying various filters like size, language, and domains.
- Keep a track of mentions, trends, and updates.
- It also offers a free chrome extension.
- It offers a 30-day free trial.
Why do you need BuzzSumo?
BuzzSumo is a powerful platform that helps you create high-quality content. It offers several smart tools and advanced features through which you can get the best content ideas.
With this software tool, you can get relevant keywords, take the help of previous trends, analyze your competitor’s performance, and find great influencers. It offers a 30-day free trial for you to understand the software.
BuzzSumo Integrations
| Slack | Adverity |
| Zapier | Majestic |
| Hootsuite | |
| Klips | Buffer |
| Uberflip | IFTTT |
| Mailigen | Klipfolio |
BuzzSumo Pricing Plans
There are 4 pricing plans offered by BuzzSumo.
1. Free
2. Pro
3. Plus
4. Large
1. Free
It includes:
- Content Analysis Reports
- Domain Reports
- Influencer Searches
- Backlinks
- Journalist Profiles.
2. Pro
This is available for $99 per month. It includes:
- Unlimited Monthly Searches
- 1 year of data
- 5 Users
- 5 Alerts
- 50 Exports/month
- Unlimited Projects and items
- 10 Custom Feeds
- Content Analysis Reports
- Domain Reports
- Influencer Searches
- Backlinks
- Journalist Profiles.
3. Plus
This is available for $179 per month. It includes:
- Unlimited Monthly Searches
- 1 year of data
- 10 Users
- 10 Alerts
- 150 Exports/month
- Unlimited Projects and items
- 20 Custom Feeds
- Content Analysis Reports
- Domain Reports
- Influencer Searches
- Backlinks
- Journalist Profiles
- Question Analyzer.
4. Large
This is available for $299 per month. It includes:
- Unlimited Monthly Searches
- 2 years of data
- 15 Users
- 30 Alerts
- 200 Exports/month
- Unlimited Projects and items
- 50 Custom Feeds
- Content Analysis Reports
- Domain Reports
- Influencer Searches
- Backlinks
- Journalist Profiles
- Question Analyzer
- YouTube Analyzer
- Top Author Search
- Facebook Page Analyzer
- Facebook Pages.
BuzzSumo Alternatives
ContentStudio
This is a robust platform that helps you to create engaging content, efficiently manage social media and get useful insights. Just like BuzzSumo, ContentStudio allows you to discover true influencers that can help to promote your product or service. It also provides tools to analyze your performance on different platforms.
Hootsuite
Hootsuite is another incredible alternative to BuzzSumo. It helps you to find relevant keywords according to your topic, and location. It also facilitates seamless collaboration with your team members. It is a cloud-based platform and you can access content from anywhere.
BuzzSumo Video
Frequently Asked Questions (FAQ) on BuzzSumo
Why do you use BuzzSumo?
How many plans does BuzzSumo offer?
1. Free (limited features) – For individuals and small organizations
2. Pro (some extra features) – For small start-ups and freelancers on a limited budget
3. Plus (most popular) – For growing organizations looking for more features.
4. Large (Unlimited features) – For large enterprises that want to create high-quality content.
Does BuzzSumo offer a free plan and any other benefits?
Is it easy to use BuzzSumo for content marketing strategy?
Conclusion
BuzzSumo can be quite a valuable platform for marketers and content developers. It is easy to use and helps you to create premium content for your business. You can also track the performance of your business with this tool.
For individuals, it offers a free plan so that every individual can take benefits of this platform.
