Drip Review – Details, Features, Pricing and Benefits

One of the best ways to boost your business is to improve your marketing strategy. Marketing helps to create a clear image of your business in your customer’s minds. It helps to enhance brand awareness and draw more customers. 

However, marketing without proper tools and efficient strategies can be ineffective. You need proper planning and creative techniques to make an impactful marketing campaign. 

This is where Drip can help you. 

Let’s go through the Drip review in detail.

What is Drip?

Drip is a marketing automation platform that enables you to boost your brand online. It has several tools through which you can build personal and profitable relationships with your customers at scale. 


You can create personalized emails, provide reminders to your users, keep a track of your marketing performance, and many more. It is easy to work with and your team can easily adapt with Drip. 

Features of Drip

Customizable Forms

Drip provides customizable forms that help you to attract more customers. 

Easy form builder

You can build dynamic, fascinating & on-brand elements with various powerful yet easy-to-use form creation tools. It will help you to attract more customers. You can also add additional fields and customize every button, font, and style and decide when and whom these forms are shown.


You can create stunning popups and customize each form with your own branding to give it a personal touch. Thus, engage just at the right moment. 

Targeted Forms

Targeted Forms helps you to create a better customer experience. You can take the help of discounts or offers to customers that have not purchased lately or hide new signup forms from VIPs. 

SMS Opt-Ins

It provides smart forms that ensure you only receive the numbers you have the approval to market.

Email, SMS & Automation

With this email marketing tool, you can develop personalized, branded emails that help you to convert more leads. It provides a powerful visual email builder and a simple text email editor through which you can create emails of your choice. You can also send abandoned cart items, distinct discount codes, top-selling products, or recommended products based on past purchases.


A text message is one of the best ways to gain engagement. With this email marketing software, you can send immediate, to the point, high-value messages. Also, keep a track of the revenue from each SMS sent. 

Dynamic Content

You can send unique, personalized emails to each customer with any product from your catalog, behavior-based recommendations, and more. 

A/B Testing

With A/B testing, you can easily and quickly test your strategies. It helps to understand which strategies attract the most revenue, clicks, opens, and more. 

Behavior-Based Automation

You can take the help of the real-life behaviors of the customers to start the conversation at the right time. Check the products they view, when they make a purchase, and more and send the right messages.

Scheduled Sending

It has a robust visual workflow builder through which you can set your welcome series, win-back campaigns, and loyalty workflows. It automatically understands when consumers take crucial actions on your store. And thus, helps to increase customer engagement. 

Facebook and Instagram

You can sync Drip’s powerful marketing campaigns to reach out to your audiences on Facebook.  

Segmentation & Reports for Ecommerce

Revenue Attribution

Connect your e-commerce platform to Drip to track which emails and SMS are driving revenue with which customers. 

Smart Segmentation

Keep a track of what your audience is browsing, opening, clicking, and buying, and thus, create more customers. 

Email Performance

Drip provides easy-to-use dashboards and analytics tools that help you to adjust, iterate and enhance your email campaigns, workflows, and SMS.

Tags & Custom Fields

You can keep a track of every person by tagging them with fields only you can see. Thus, create more dynamic audiences and improve tailored messaging. 

Benefits of Drip

  • You can easily create robust forms, add additional fields and customize every button, font, and style with Drip’s form builder. 
  • Create stunning popups to attract more customers. 
  • Take help of targeted forms to propose discounts or offers to customers that haven’t purchased lately, or hide new signup forms from VIPs.
  • Take the help of SMS marketing to attract more clients. 
  • Drip’s powerful email builder can create personalized, branded emails that convert.
  • Send personalized email texts with any product from your catalog, behavior-based recommendations, etc.
  • Take the help of A/B testing to have a complete track of your revenue. 
  • Take the help of real-life behaviors of the customers to create impactful conversations.
  • Drip’s powerful visual workflow builder enables you to set up welcome series, win-back campaigns, and loyalty flow that works in the background. 
  • Keep track of the emails and SMS that are driving revenue.
  • Segment customers based on their browsing, opening, clicking, and buying history. 
  • Get a detailed insight into every person by tagging them with fields only you can see. 

Why do you need Drip?

Drip is a robust platform that helps you to improve your online business. It is used by more than 6k users.

It is because it offers a wide range of features and tools that can generate more revenue. All these features are easy to use and you do not require any kind of coding. 

With Drip, you can improve your marketing campaigns, create stunning forms, track your revenue and customers, and get a detailed analysis of everything on an easy-to-use dashboard. 

Drip Integrations

Woo commerceClose
Big commerceContinually
FacebookConvert Flow
justunoCrowd cast
Shopify plusGleam
Wise popsInkit
Call LoopOptinmonster

Drip Pricing Plans


Drip offers only one plan. It is available for $19 per month. It includes:

  • List size   
  • Email sends       
  • Account users       
  • Support   
  • SMS & MMS   
  • Email Builder           
  • Liquid Templating
  • Expiring Links
  • Product Content Blocks
  • Recommended Products
  • Top-Selling Products
  • Abandoned Products
  • Abandoned Cart URLS
  • Show/Hide Forms to Segments
  • Built-In SMS       
  • Facebook Custom Audiences   
  • Behavior Tracking       
  • A/B Split Testing       
  • Split test emails within an automation
  • Split test entire automation.
  • Automation
  • Visual Workflow Builder
  • If-This-Then-That Rules
  • Workflow Dashboards
  • Split Test Automations   
  • Split Testing       
  • SMS    
  • Facebook Audience Integration
  • Workflow Library
  • Customer Data   
  • Tagging
  • Custom Fields
  • Event Tracking
  • List Pruning
  • Behavior Tracking
  • Engagement Tracking

It also offers a 14-day free trial. However, it has some limited features. 

Drip Alternatives


GetResponse is a powerful online email marketing platform. It also creates stunning landing pages, webinar hosting, website builder, website tracking, and many more.

It is used by some major brands such as Revolut, Zendesk, Stripe, Shaw, and many more. It is a beneficial software for both small and large businesses. 


Klaviyo is another great online marketing software and a great e-commerce tool.  It provides easy integrations with most of the platforms and helps you to store all your data in one place.

It helps you to target customers based on behavior, browsing, properties, and more. You can also reach out to your Facebook customers with Klaviyo. 

Hubspot Marketing Hub

It is a robust yet easy-to-use tool that helps to send emails, create pages, and automate your marketing. It offers a 30-day free trial with no credit card.

This software is used by platforms like Trello, Survey monkey, Voom, Frontify, and more. You can attract visitors through blogging, social media, ads, etc.

It helps to generate more leads with help of its various features and keep a track of campaigns driving revenue. 

Drip video

Frequently Asked Questions (FAQ) on Drip

How can Drip help me?

Drip is a marketing automation software through which you can enhance your brand online. It provides various features like:

Customizable forms
Easy form builder
Targeted forms
Email, SMS, and automation
A/B testing
Schedules Sending
And many more.

Does Drip offers a free plan?

Yes, Drip offers a 14-day free plan. You can take the help of this plan to get an understanding of the software. The best part is you do not require any credit card for this plan.

How many plans dies Drip offer?

Drip offers only one plan with all the essential features. If you want any add-on features, then you can purchase them.

Does Drip integrate with Shopify?

Drip can easily integrate with Shopify and many more platforms.

Wrap up

Marketing plays a crucial role in the success of a business. Employing effective marketing strategies incorporated with smart tools helps your business reach greater heights.

Drip is an easy-to-use email marketing platform suitable for all types of businesses.

So that wraps up the review of Drip.

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