Frase Review – Features, Pricing, Benefits, Pros and Cons

Frase is an AI-powered content strategy tool. It allows you to curate the questions your audience has about your product or service. And then it also curates the best possible answer by surfing your website.

Are you a content writer who spends hours and hours in research? Switching from tab to tab. Searching for new keywords? Only to realize you have spent way too many hours and have no time for the actual content?

Is your articles piling up because of the research time?

Do you want to reduce the time it takes to write an article by at least 50%?


Then Frase might just be your solution. Frase does all the research for you while you can just concentrate on the content? Sounds like every content writer’s dream? Let see if the dream is real. Let us look at Frase software and its features, pricing, etc.

What is Frase?

Frase is an intelligent content optimization tool that helps you create quality content, rank better, optimize existing content, curate your website and answer clients’ queries.


Frase is a relatively new software that is growing with more than 9000+ users. It’s constantly adding new features and improving its existing features.

They help you do that with content too. You can search for a keyword, get many question ideas, related topics, and a brief. Based on that you can create quality content.

If you want to optimize existing content, then Frase scans your content. Then it compares it with competitive articles. It scores both your article and your competitor’s articles. You have to create content that will score more than that of your competitors. You can do that by SERP mentions, Co Occurrence, and related topics.

Frase also has a special Answer Engine feature. It is a natural language processing chatbot. It will search your website and display the answer to a user’s query.

Features of Frase

We are going to see an in depth analysis of Frase features.

Generate topic ideas

When you run out of topic ideas or you want optimized topics to write about, Frase has your back.

Question Idea

In order to take advantage of this feature, all you have to do is enter your keyword. Frase will display many questions related to the keywords from sources like Google, Reddit, Quora, etc.

Concept Map

Frase can develop a Concept Map based on a given topic. It connects related topics together and displays a brief from Wikipedia.

Content Research and Generation

crawls the Google search console, for all related content to the keyword. It creates a brief on the information covered by them. You can even optimize your search based on the type of article you want to write like listicles, how-tos, products, etc. Based on this brief you can write a whole article.

Content Optimization

You can optimize your existing content using Frase. All you have to do is enter the URL of the article. Frase will compare it with similar articles. It will provide you a topic score of where your article ranks compared to its competitors. You have to write an article with a better score than that of your competitors to rank higher. You can also do that by SERP mentions, Co Occurrence, and related topics.

Frase FAQ Schema

It will allow you to automatically add questions existing on your website and insert JSON-LD snippets in your page.

Frase Answer Engine

Frase’s answer is one of their Golden features. It is an AI-based natural language processing software. It automatically generates answers to user queries by crawling your website. You can train this assistant to your needs by setting response triggers.

Frase Support

Frase has a help center that is functional and provides enough information. They have 24*7 email support which is also responsive. But the real deal is their Facebook group. Their founder is very active on their Facebook group. Here all the suggestions from bugs, new features that are taken seriously. And you can really see that.

Benefits of Frase

Let us take a look at some of the benefits of Frase:

  • Save up to 50% of the time in content creation. Frase will do all the research for you. You can concentrate more on content creation than research.
  • Never run out of ideas to make a post. If you are running a website, you have to post regularly to reach more traffic. So it is very easy to run out of ideas. But Frase always has suggestions for post ideas.
  • If you are outsourcing articles from other writers, you don’t have to do research and write briefs for them. Frase will crawl on google search console and generate a brief based on similar articles and competitors.
  • Optimize old articles for better reach. Frase compares the old articles with that of competitors. You can find new keywords, missing terms, etc to fill the gap and update the article.
  • Search for questions your audience is asking by crawling the Google Search Console (GSC). Your website will do better if it provides value to visitors. Thus making such type of content to clarify their questions will add value.
  • Some visitors just want a few questions answered before they become your customers. Frase Answer Engine will crawl your website and find answers to those questions immediately. This immediate support will work wonders on your conversion rate.

Frase Integrations

Microsoft ExcelZapier
HubSpot COSMailChimp
WordPressHubSpot HRM
Google Search ConsoleGoogle Drive

Pricing Plans of Frase

The pricing plan available on Frase are:


  • Free trial plan

They have a free trial plan where you can create up to 5 documents, do unlimited question research, 1 crawl to google search console, and a 30 day free trial of Answer Engine.

  • Basic Plan

Their Basic plan costs $39.99 per month if billed anually. It supports one user and 30 documents per month.

  • Growth plan

Their growth plan costs $99.99 per month if billed annually saving 13%. It supports 3 users and unlimited document creation. You can increase the number of users with additional charges.

  • Answer Engine

Their Answer Engine costs $199.99 per month. It supports 3 users, unlimited document creations, 500 answers per month. You can increase the number of users and answers with extra cost.

Frase Alternatives

1. AnswerRocket

AnswerRocket uses artificial intelligence and natural language processing to create in-depth insights and visualization in seconds.

2. ClearScope

ClearScope is an advanced SEO tool that helps you create relavent, high quality content to drive more traffic to your website.

3. SurferSEO

SurferSEO is an online tool that compares your article with the competitors’ articles.

Frase Video

Frequently Asked Questions (FAQ) on Frase

How long does it take to integrate Frase assistant with your website?

The actual process is very simple. You take the Frase code and add it with the website’s html code. It will take few minute to an hour based on your website size.

Does Frase integrate with other live chat?

Yes, you can integrate Frase with other live chats like Drift, Intercom, HubSpot, etc. You can train your Frase assistant to forward the client to these live chat when it cannot answer the user query.

Can I capture customer email and name with my answer engine assistant?

Yes, you can set triggers for certain actions like a positive review, negative review, etc to collect email and name. Your assistant can be easily triggered.

Wrap up

Frase is a new world technology to optimize your content creation process. It will research topics for you, it will create a brief based on that. You can research questions too. And the best feature is that it will give answers to your customer’s queries.

It really a dream software for content writers. And it is still growing and adding features. It can be so much more. You also get immediate support from their customer care. You will be surprised to see the founder itself answered queries sometimes. The cherry on top is that is way way more economical compared to its alternatives.

So if you want to save lots of research time and create the best content, then sign up to Frase for free. Check out their features and use them to see for yourself. If you are satisfied with their service, you can easily upgrade to their paid plan.

So that’s end of the Frase review.

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