Do you want to learn how you can make a LinkedIn company page?
Don’t worry, in this article, I will show you how you can build and create a LinkedIn company page for your organization using the best practices.
You can use your company page to post job openings, engage with your current employees, prospective employees as well as to advertise your range of products and services to the world.
Let’s dive into How to Create a Company Page on LinkedIn.
What is a LinkedIn Company Page?
A LinkedIn Company Page or Business page is a LinkedIn page that will help you to showcase your products, services, brands, share useful updates and job opportunities with others to connect and engage with your company.
A LinkedIn Company Page can be created in minutes by anyone with a company name and email address and the best part is that it is completely free and very simple to do as I will show in the next few paragraphs.
Benefits of a LinkedIn Company Page
Let’s see what are the benefits of creating a LinkedIn Business page for your company.
1. Reach Large Audience
LinkedIn’s global network of professionals will make it easy for you to connect with a vast number of potential business leads.
Having a company page will enable you to find possible prospects by networking, connecting, and developing business relationships with them.
2. Promote Your Products or Services
A LinkedIn company page gives you another way to advertise your products or services to your target audience.
You can post updates about your products and services to your page followers and make them aware of your services and products and how they can benefit them.
There is an option also to create a LinkedIn Showcase page that is kind of a LinkedIn company page extension that can be used to highlight a specific product/brand.
3. Find Job Candidates for your Company
You can search and find highly talented employees for your company using your LinkedIn company page.
Any prospective candidates will know about your company and become familiar with your company by having a look at your LinkedIn company page.
4. Grow Your Audience
Having a company page will help you to find out what’s common with your target audience.
You can also create a customizable call-to-action button that can be used to drive individual actions. With visual analytics features, you can keep a track of your followers’ behavior once they visit your page.
5. Engage with Your Current Employees
You can reshare the best @mentions and LinkedIn content from your employees. To increase organic reach of your page you can notify your employees about your most appropriate Page updates and prompt them to share it with their LinkedIn network.
You can also post personalized shout-outs from your Page to honor your employees.
Requirements to Create a LinkedIn Company Page
- Your LinkedIn profile needs to be older than 7 days as you will not be able to create a Company Page with a new profile.
- The information in your LinkedIn profile has to match your personal information.
- Your profile strength must have an ‘Intermediate’ or ‘All-Star’ status.
- You need to be listed as a current employee of the company for which you are creating the page in the “Experience” section of your LinkedIn profile.
How to Create a Company Page on LinkedIn
Let’s go through the step-by-step process to create a LinkedIn company page:
Step 1: First of all you need to visit linkedin.com using your favorite browser and log into your account. Now click the “Work” icon in the top right corner of your screen.
Step 2: A pop-up will appear and then you need to scroll to the bottom of the pop-up and click “Create a Company Page” in the bottom right-hand side corner.
Step 3: Here, you will have to select your business type. You will be presented with four options. You have to choose whether you are a Small business (fewer than 200 employees), Medium to large business (more than 200 employees), Showcase page, Educational institution (schools and universities).
Step 4: It is time to fill in your company details such as the name of the company, website name, industry, company size, company type, etc.
Step 5: Finally, at the bottom, you will need to select the verification box that verifies that you are an authorized representative of the company and have the right to create the company page.
The final step is to click the “Create Page.” This will redirect you to fill more details about your company such as upload a company logo, add a detailed description, and your company location details.
So this is how you can create a company page for your organization.
I hope you will find this article useful and informative. Keep visiting our blog for such helpful tutorials.
In case you have any questions or queries, you can let me know using the comments section given below and I will be more than happy to help you.
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Hi, I’m Chandan Negi, Founder of SoftwareTools – a Software Review Blog that provides Software Reviews, SaaS Software, Software Tutorials, and Software Products.