OptinMonster Review – Details, Features, Pricing, and Pros

Are you looking for a way to drive more traffic to your website? Then do read this article till the end.

One of the best ways to increase your sales is to attract more clients to your website. However, you not only need quantity traffic but also quality traffic.

This is where OptinMonster comes into play. OptinMonster produces more subscribers, leads, and sales from the traffic you already have through its creative features and smart tools.

What is OptinMonster?

OptinMonster is an amazing platform that helps you to grow your business online and drive more traffic.


It comes packed with various advanced features so that you can generate as many leads as possible.

It is used by major brands such as McAfee, Capterra, Pinterest, Patreon, and many more.

Feature of OptinMonster

MonsterLinks 2-Step Opti-ns

OptinMonster offers MonsterLinks 2-Step Opti-ns technology through which you can improve lead generation and grow your email list fast.

It helps to convert any image or link into a 2-step opt-in campaign and when visitors click on the image or link, there’s a popup asking them to subscribe or buy. 

Geo-Location Targeting 

You can use Geo-Location Targeting to show relevant campaigns to your customers based on their users’ locations.

It will help to increase engagement, attract more customers, and make more sales.

It allows you to sort offers based on climate and culture, offer localized shipping deals, and provide location-based translation. 

Exit Intent 

Take the help of OptinMonster’s Exit-Intent technology to convert abandoning visitors into subscribers and customers.

t keeps a track of the movements of website visitors and determines when they’re leaving your site without making a purchase and thus, assists to reduce cart abandonment. 

Drag and Drop Builder

It offers a simple to use drag and drop builder through which you can create visually remarkable opt-in forms that are optimized for the highest conversion rates.

Yes / No Forms

According to various studies, it has been noticed that Yes / No style multi-step opt-in forms can increase conversion by 18%. 

Targeted Mobile Popups

Various surveys have shown that most of the visitors to a site are using their mobile phones.

OptinMonster can help you generate mobile-friendly popups, specially constructed to execute well across all mobile devices (iPhones, iPods, Androids, tablets, and more). 

Custom success page 

 Design a beautiful “Thank you” page or confirmation page to boost engagement.  


It also offers more than  26 attention-grabbing animation and sound effects. 

Campaign types

OptinMonster provides a lightbox Popup that helps to grow your email list, a fullscreen welcome mat with a call to action, a slide in a scrolling box, and more.

You can also take the help of a floating bar and sidebar forms to boost your sales. To further boost your sales, build engaging spin-a-wheel campaigns. 

Campaign Triggers

OptinMonster allows you to display campaigns after the user has scrolled X% of the page. Take the help of inactivity sensors to target inactive users.

To get more conversions, show campaigns at a particular time and run time-sensitive campaigns. Use HTML elements and Javascript variables to get more leads. 

Targeted Campaigns

OptinMonster provides Page-Level targeting campaigns and you can also show targeted messages based on where the user is coming from.

You can also create on-site drip campaigns triggered by visitor interactions, special offers, and promotions for returning visitors, and campaigns based on the device used. 

Seamless Integrations

It provides seamless integrations so that you can easily personalize, group subscribers based on interests, easily share leads, and many more. 

Actionable Insights

Take the help of real-time behavior automation to boost your conversions.

It also helps you to improve your lead generation strategy through the A/B testing facility and detailed conversion analytics.

Smart Success helps you make new offers to people who have already opted into your campaigns and use Trulead to verify leads captured through OptinMonster forms.

Benefits of OptinMonster

  • OptinMonster helps you to drive quantity and quality traffic to your website using its various tools. 
  • It allows you to create attention-grabbing popup campaigns to attract more visitors. 
  • Exit-intent technology helps to keep a track of visitors and their behavior and prevent cart abandonment. 
  • Fullscreen Welcome Mat helps you to transform any page on your website into your highest-converting page with an attractive call to action.
  • It assists you to develop  Floating Header and Footer Bar optins to improve email signups and sales without disturbing visitors.
  • Slide-in Scroll Box Forms is a great alternative to popups to increase conversions. 
  • Inline forms are placed in between, at the end, or after the content so that you can convert more visitors into subscribers. 
  • Take the help of A/B testing and detailed conversion analytics to improve your lead generation strategy. 
  • It also provides Smart Success to make new proposals to people who have already opted into your campaigns. 
  • It also has the Trulead facility through which you can verify leads captured through OptinMonster forms.
  • It offers an easy 14-day money-back guarantee.

Why do you need OptinMonster?

OptimMonster is a robust platform that not only helps you to drive more visitors but also creates more leads and subscribers.

It provides various features like a lightbox popup, fullscreen welcome mat, floating bar, and many more.  

With OptinMonster, you can also monitor your lead generation strategy with A/B testing, conversion analytics, and TruLead.

You can add animation and sound effects to your campaigns as it offers more than 26 effects. 

OptinMonster Integrations

Constant ContactiPost

OptinMonster Pricing Plans

It offers four pricing plans for you to choose from:

  1. Basic
  2. Plus
  3. Pro
  4. Growth


1. Basic 

This is available for $9 per month billed annually. It includes:

  • Unlimited Campaigns
  •  All Campaign Types
  • Page-Level Targeting
  • List Segmentation
  • Subscriber Recognition
  • Success Messages
  • Basic Integrations
  • Simple Reporting
  • OptinMonster University
  • 3,500 Pageviews
  • 1 Site.

2. Plus

This is available for $19 per month billed annually. It includes:

  • Everything in Basic, and
  • Integrated A/B Testing
  • Full Reporting
  • Attention Activation
  • Content Locking
  • Advanced Integrations
  • Inactivity Sensor
  • MonsterEffects
  • MonsterSounds
  • 15,000 Pageviews
  • 2 Sites.

3. Pro

This is available for $29 per month billed annually. It includes:

  • Everything in Plus, and
  • Exit Intent Technology
  • Mobile-Specific Campaigns
  • Pro Integrations
  • MonsterLinks
  • Yes/No Forms
  • Countdown Timers
  • Campaign Scheduling
  • UTM Targeting
  • Referrer Detection
  • Device Targeting
  • Smart Tags
  • Cart & Form Abandonment
  • 2 Sub-Accounts
  • Remove Branding
  • Priority Support
  • 50,000 Pageviews
  • 3 Sites.

4. Growth

This is available for $49 per month billed annually. It includes:

  • Everything in Pro, and:
  • Onsite Retargeting
  • Follow-up Campaigns
  • Real-Time Personalization
  • Coupon Wheel Campaigns
  • Geolocation Targeting
  • Success Scripts
  • ManyChat Integration
  • Adblock Detection
  • Behavior Automation
  • Custom Branding
  • Activity Logging
  • Advanced Reporting
  • Unlimited Sub-Accounts
  • 250,000 Pageviews
  • 5 Sites.

OptinMonster Alternatives

Thrive Leads

Thrive Leads is a powerful platform that provides many features to increase leads on your website.

It has various tools like Inline form, A/B testing, step opt-ins, screen fillers, scroll mats, and many more.

You can also track your performance through insightful reports. It offers a 30-day money-back policy. 

Convert Pro

This is another great alternative to OptinMonster and helps users to drive quality traffic.

It has an easy drag and drops editor through which you can easily and instantly design high-converting opt-in forms.

You can create mobile-friendly pages that load quickly without any delay. Also, it integrates seamlessly with most of the major marketing platforms. 

OptinMonster Video

Frequently Asked Questions (FAQ) on OptinMonster

Why do you need OptinMonster?

OptinMonster helps businesses to boost their name online. It offers a wide range of features that includes:

Professionally designed pre-made templates.
Mobile-friendly pop-ups.
Yes/No forms.
Monster effects.
Different campaigns to attract visitors.
Exit Intent Technology
Seamless integrations
Geo-location targeting
And many more.

How much does OptinMonster cost?

OptinMonster offers four plans :
Basic – Essential tools to get more traffic to your existing traffic.
Plus – Great for growing businesses that want to achieve more.
Pro – All the features required to achieve great results.
Growth – All tools needed to transform more conversions.

Does OptinMonster offer a free plan?

No, it does not offer a free plan or trial. However, it has a 14-day money-back guarantee policy.

What can I do with OptinMonster video training?

OptinMonster provides expert courses, digital training, and video training. These provide a deeper understanding of topics like conversion optimization, growth backing, lead generation, and many more.

Wrap up

OptinMonster is a robust platform that incorporates many smart tools and features to increase web traffic.

It is simple to work with and helps you create gorgeous pages for your website. You can also analyze the lead generation program with this software.

Thus, a complete package boosts your web traffic and increases sales.

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