{"id":5830,"date":"2021-05-23T04:40:38","date_gmt":"2021-05-23T04:40:38","guid":{"rendered":"https:\/\/www.softwaretools.tech\/?p=5830"},"modified":"2021-05-23T09:29:02","modified_gmt":"2021-05-23T09:29:02","slug":"how-to-create-a-company-page-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.softwaretools.tech\/how-to-create-a-company-page-on-linkedin\/","title":{"rendered":"How to Create a Company Page on LinkedIn – Step by Step Guide"},"content":{"rendered":"\n

Do you want to learn how you can make a LinkedIn company page?<\/p>\n\n\n\n

Don’t worry, in this article, I will show you how you can build and create a LinkedIn company page for your organization using the best practices.<\/p>\n\n\n\n

You can use your company page to post job openings, engage with your current employees, prospective employees as well as to advertise your range of products and services to the world.<\/p>\n\n\n\n

Let’s dive into How to Create a Company Page on LinkedIn.<\/p>\n\n\n\n


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What is a LinkedIn Company Page?<\/h2>\n\n\n\n

A LinkedIn Company Page or Business page is a LinkedIn page that will help you to showcase your products, services, brands, share useful updates and job opportunities with others to connect and engage with your company.<\/p>\n\n\n\n

A LinkedIn Company Page can be created in minutes by anyone with a company name and email address and the best part is that it is completely free and very simple to do as I will show in the next few paragraphs.<\/p>\n\n\n\n

Benefits of a LinkedIn Company Page<\/h2>\n\n\n\n

Let’s see what are the benefits of creating a LinkedIn Business page for your company.<\/p>\n\n\n\n

1. Reach Large Audience<\/h3>\n\n\n\n

LinkedIn’s global network of professionals will make it easy for you to connect with a vast number of potential business leads.<\/p>\n\n\n\n

Having a company page will enable you to find possible prospects by networking, connecting, and developing business relationships with them.<\/p>\n\n\n\n

2. Promote Your Products or Services<\/h3>\n\n\n\n

A LinkedIn company page gives you another way to advertise your products or services to your target audience.<\/p>\n\n\n\n

You can post updates about your products and services to your page followers and make them aware of your services and products and how they can benefit them.<\/p>\n\n\n\n

There is an option also to create a LinkedIn Showcase page that is kind of a LinkedIn company page extension that can be used to highlight a specific product\/brand.<\/p>\n\n\n\n

3. Find Job Candidates for your Company<\/h3>\n\n\n\n

You can search and find highly talented employees for your company using your LinkedIn company page.<\/p>\n\n\n\n

Any prospective candidates will know about your company and become familiar with your company by having a look at your LinkedIn company page.<\/p>\n\n\n\n

4. Grow Your Audience<\/h3>\n\n\n\n

Having a company page will help you to find out what’s common with your target audience.<\/p>\n\n\n\n

You can also create a customizable call-to-action button that can be used to drive individual actions. With visual analytics features, you can keep a track of your followers’ behavior once they visit your page.<\/p>\n\n\n\n

5. Engage with Your Current Employees<\/h3>\n\n\n\n

You can reshare the best @mentions and LinkedIn content from your employees. To increase organic reach of your page you can notify your employees about your most appropriate Page updates and prompt them to share it with their LinkedIn network.<\/p>\n\n\n\n

You can also post personalized shout-outs from your Page to honor your employees.<\/p>\n\n\n\n


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Requirements to Create a LinkedIn Company Page<\/h2>\n\n\n\n