ClickFunnels vs LeadPages: The Best Lead Capturing Service

Every business needs a face to sell its product. It has to be attractive, efficient and well educated. And the face of online business is the landing pages and sales funnels. They tell your clients about the product you sell or the service you provide. And they guide them to take the desired action such as buy your product or subscribe to your mail list. 

ClickFunnel and LeadPages are two leading platforms that allow you to create the best Landing pages. However, you cannot have both and so you have to choose between them. And it’s not an easy choice. We are here to provide all the clarification needed to make that choice. And we are going to do it in detail. 

ClickFunnels Vs LeadPages


Let’s compare the functions of ClickFunnel and LeadPages to understand the service offered by them clearly. 

The LeadPage allows you to create highly optimized landing pages for your website. A landing page is the first page a new visitor sees when they click on your website link. Based on the type of your website it can be anything like the home page, about me page, product description page, sign up pages, etc. For example, the landing page of a blog will be a sign-up pop-up form, which you can either skip or enter the details. But the landing page of an eCommerce website can be a description page of the product you are looking to buy. 

Landing pages are the determining factor based on which a new visitor decides to look into your page or quit it. You only have 5s to impress the visitor before they quit. It is very important to have a landing page. And Lead pages are completely dedicated to making you the best Landing Page. 

On the other hand ClickFunnel helps you build Landing pages too. But you can also build a complete set of funnels required for your website. 

A funnel is a series of pages that are opened based on the action taken by a new visitor. If you are a photographer and your website has both tutorials to take better photos and also sells your photos. Then when a new visitor enters your website a pop up funnel will ask them to sign up.

If they sign up, a funnel of sites to confirm the signing up process is used. If they proceed to read a tutorial, in that some of your images will be embedded. And if clicked it will create a funnel of pages to sell that image. 

ClickFunnel helps you create all types of funnels for your website. Basically, you can almost build a website with ClickFunnel. And they have their own hosting too. 

In addition they also provide email and text marketing service. They allow you to send messages based on a person’s action. For example, if they sign up for a free trial, you can send a series of email or text to let them know why it’s worth it to move to a paid plan. 

This ClickFunnel is an all in one solution while LeadPage is specialized in landing pages alone. So when it comes to features, ClickFunnels obviously has more features.

Ease of use

When you want to select a service for a business or website, you want an easy to use and hassle free one. Only that way we can actually concentrate on the content creation. Let us compare the ease of use of both services. 

LeadPages has an easy to use drag and drop editor. It allows you to add your logo and your brand colors. They have a wide range of layout they can choose from. You will find a template for any niche you are searching. 

ClickFunnels also have an easy drag and drop editor. They also allow you to easily add your logo and brand colors to their templates. They have templates for landing pages and templates for a complete funnel. For example, they offer sales funnel, sign up funnel, upsell funnel, etc. 

Lead pages and ClickFunnels are both easy to use services. Even a person with minimum tech knowledge can navigate these sites without any complications. 

Split Testing 

When it comes to marketing, there is no right way. Some pages will do better than others. In some cases better designed pages will do worse than their mediocre parts. The conversion is completely based on the customer and can only be determined by statistics. 

In order to help you determine better posts, there is split testing. In split testing you can test two versions of a landing page on a group of your subscribers. 

In LeadPages you can set two links for two types of pages. Then it will track the number of visits for each url. And thus allowing you to discover your best performing sites. 

In click funnels, you can create two variations of the same funnel and examine how a group of audience react to them. It will also give you a clear statistics to identify the better performing version. 

On comparison of split testing, both the platforms are well equipped and function efficiently.  


The Internet has become a common place. If you want to stand out, you need an innovative design. Not everyone will be able to code innovative landing pages and funnels on their own. For that purpose we need innovative templates based on which we can customize. Let us compare the design on the two services. 

LeadPages has a simple drag and drop editor. It will allow you to place the required elements like header, messages, sign up forms, call to  action buttons etc. They have a large variety of templates suitable for each purpose like sales, webinar, upsells, etc.

They have two step opt in forms and one step opt in forms. They also allow you to add videos to your landing pages. This will be helpful to hold webinars and add marketing videos. LeadPage allows you to easily integrate the landing page with your existing domains and sites. When it comes to landing pages, LeadPages is the best bet to have. 

ClickFunnels also has an easy drag and drop editor. And it allows you to create nonlinear pages and funnels. That is you can add elements anywhere you want regardless of the rows and columns. They have various templates for both landing pages and funnels. However, the basic plan has limited access to the designs. They also have two types of opt ins, two stepped opt ins and one step opt ins. They also allow you to create a mail list directly from the landing pages. They have an easy to use design with many features. They allow you to create a complete website using ClickFunnels. 

When it comes to design, LeadPages has more sophisticated designs for landing pages compared to ClickFunnels. However ClickFunnels has more templates for landing pages and funnels. 

Conversion Tracking 

The success of a marketing campaign is only known if it is measured. Thus every campaign needs tools to analyse its performance and track the conversion rate. Lets us compare these features of ClickFunnels and LeadPages

ClickFunnels has outstanding A/B testing tools to help you identify what sort of content is most welcomed by your viewers. It also allows you to integrate tracking tools like Google analytics to track the number of unique viewers to your website.

This will help you track the reach of your campaign. You can also compare the viewers with those who subscribed to track your conversion rate. You can also compare the performance reports of several campaigns in all the funnels. This will help you figure out what worked and what didn’t. 

LeadPages on the other hand has an equal analytics feature to help measure the efficiency of the landing pages. LeadPages allows you to track the number of unique views on search engines and on social media platforms. It also allows you to integrate with Google analytics, LinkedIn ads, Bing Ads, Hubspot, etc to get detailed analysis of the Landing Page. It helps you identify if the Landing Page is having any problems like broken links. 

Thus both the Services have equally efficient conversion trackers that will help you analyse the performance of your campaigns. 


When it comes to marketing, you need to make sure that your website is secure in order to earn the trust of the clients. Let us compare the security measures taken by ClickFunnels and LeadPages.  

Automatic SSL encryption

The SSL certificate indicates that your site is safe to conduct cash transactions. Both ClickFunnels and LeadPages provide SSL certificates for your websites. They ensure all the pages and funnels follow Https and SSL protocol regardless of the domain you use. Thus they are all certified. 

GDPR compliance

Both ClickFunnels and LeadPages allow you to add a consent tick box to all the landing page, funnels and pop up forms. This will allow you to collect data in accordance with the GDPR protocol for data security. It will let the users know that their data is not misused. 

Sub account login

You can give limited access to your leadpage account to your staff and clients by creating their own sub account under your name. They will come with its own login and password. Thus ensuring safety. ClickFunnel also allows you to create 50+ sub accounts and login for your clients and staff. Thus you can have control over account privacy and authority.

When it comes to security, both the services ensure utmost safety measures. Thus their landing pages and funnels are secure from hacking and all other threats. 

Customer Support

Customer support is the backbone of any service provider. No one wants to figure it all out on their own. Especially those who seek these services are not always technical experts. So let’s compare the customer support of LeadPages and ClickFunnels.

ClickFunnel has email, live chat, direct call, courses, tutorial and a community forum. Since ClickFunnel is a vast platform and has way more users than LeadPages their support is not that fast.

They don’t offer 24-hour support, but they do offer support on weekdays during working hours. And the standard plan only gets email support. However, to make up for having lagging personal support, they have a vast tutorial, forum, and courses to get help. And they are very efficient too. 

LeadPages also offers Email support for all the plans, email and live chat support for their pro plan and email, live chat and direct call support for their advanced plan. Even though they don’t offer 24 hour support, they are quick to respond to user queries and help solve the problem. In addition, they also have tutorials and resources in their help center. 

On Comparison we can see that LeadPages offer better personal support than ClickFunnels. However the support resources of the ClickFunnels is way bigger than that of LeadPages. 

Pricing of ClickFunnels and LeadPages

 When you are looking for services you will definitely compare prices. After all everybody cannot afford a premium plan right at the starting. So a lot of comparisons and budgeting is involved. Let’s compare the price of this two services. 

The pricing plans of ClickFunnels are:

  • Their basic plan starts at $97 per month. It only has a minimum of features. It is suitable for startups and newbies. 
  • The platinum plan starts at $297 per month. They have all the additional features
  • The TwoCommaClub plan comes at a whopping $2497 per month. This is suitable for large-scale businesses. 

The pricing plans of LeadPages are:

  • The Standard plan comes at $27 per month with all the basic features. 
  • The Pro plan costs $59 per month with some advanced features like online sales and payment, email trigger links, etc. 
  • The advanced plan costs $239 per month. It has many additional features like text campaigns, advanced integration, phone support, pro sub accounts, etc. 

On comparing both the services, we can see that LeadPages is more affordable. However ClickFunnels offers more services. If you are only looking for a Landing Page, then Lead Page is cost efficient. However, if you find things complicated and an all in one solution, the ClickFunnels is your best choice. 


When you run a website, there is always a need to integrate with third parties and add ons. This is only possible if the service providers allow you to integrate with them.

ClickFunnels allows you to integrate with a wide range of apps and tools to improve the landing page and funnels. The basic and platinum plans allow you to integrate with 40+ apps and tools directly. And it allows you to integrate with more than 1500+ services through Zapier. The direct integrations are offered to email services (ConvertKit, GetResponse, MailChimp, etc.), Webinar Services (Zoom, GoToWebinar, etc.), Payment Processor (PayPal, Stripe, etc.), E-commerce platforms (Shopify and Shipstation) and Messaging services (Facebook, PushCrew, etc.)

LeadPages allows integration to 40+ applications and services for their standard and pro plans. And 1000+ integrations for their advanced plans. You can get more integrations via Zapier and Webhooks. LeadPages also offer direct integrations to email services, messaging services, webinar services, payment processors, e-commerce platforms and scheduling applications. 

Thus both the services offer a wide range of integrations. However, ClickFunnels integrates with many popular applications more than LeadPages. Thus earning a little more credit. 


No service can be perfect and that’s ok. But it is important to learn what they lack in or their drawbacks. This will make us assess if we can actually afford the drawback. This will finally be a game changer while you choose a product. A service might have all the features in the world except one. But if that one service is what you are looking for, then you can’t select the service. Thus, let’s compare LeadPages vs ClickFunnels. 

The drawbacks of LeadPages are:

  • It is specialised in landing pages alone. Which means you have to seek a third party service for all other functions. 
  • The design flexibility is less because they have a grid-like editor. You cannot place elements in a non linear form. 
  • They don’t have built in auto responders or affiliate management. So even if the user takes the desired action, you can’t communicate to them through LeadPages. 
  • Their tutorial resources are very less. Thus you have to rely heavily on their personal support. And even that is not available 24*7. Thus problem solving can take time. 
  • There are instances where LeadPages crashes without warning and many changes are lost. 

The drawbacks of ClickFunnels are:

  • ClickFunnel is an all in one marketing solution, that means they don’t specialise in any particular way. 
  • Even though they offer email autoresponder service, it can be a little glitchy. And thus less professional. 
  • ClickFunnels is way more expensive than LeadPages. Even though they offer more service, not everybody can afford it. 
  • ClickFunnels has a learning curve because of the wide range of features. This may overwhelm a new user. 
  • Some of their designs are old and unprofessional. 
  • They have monthly limits on the number of pages, funnels and traffic based on the plan a user is on. 


Marketing has become an integral part of success. So you have to choose the best mode of marketing suitable for your needs. 

LeadPages is specialized in landing pages. It is way more affordable than ClickFunnels. But you have to look for third party integration even to send an autoresponder to your subscribers. It is only suitable for people who already have a website up and running. 

Clickfunnels on other hand is an all in one marketing solution. Even though it’s on a pricey side, a newbie might find it easy to handle because of its features. The overall experience even though functional may not be top notch. You might still need third party service to enhance performance. ClickFunnels is suitable for all kinds of users regardless if they were a starter or not. 

We cannot deny that ClickFunnels is the superior service even though LeadPages is more sophisticated for landing pages alone. 

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