Klaviyo Review – Details, Features, Benefits, and Pricing

Email marketing is difficult. If you actually want it to succeed, then you have to put the right tactics in place. Alternatively, you also need to use the right way for doing email marketing.

The problem with all of this is choosing the right email marketing platform that will suit your business needs. Usually, this is the biggest problem.

The primary aspect that most people look for is guaranteed returns on their investments.

Therefore, this calls for choosing the perfect marketing strategies that will detail the service you are using.

The review here is going to do just that. Klaviyo is a platform that has been proven effective for e-commerce marketing.

Let’s get started.

Klaviyo Review

What is Klaviyo?

Klaviyo is an email marketing application mainly focused on the cloud and works well for e-commerce marketers.

The one stand-out feature of this platform is how it links itself very well with other platforms like Shopify.


A very easy-to-use solution that effectively works for businessmen to easily manage and personalize their day-to-day strategies related to marketing. Therefore, can be widely used with Facebook, Instagram, and even e-mails for that matter.

Klaviyo also has new features enabled like push and SMS notifications. In addition to this, the company is also well-known for its way of using eCommerce data.

It syncs all your eCommerce data starting from your purchase history to orders and then takes the required action that helps in powering up your email program too.


Wondering how to get started with Klaviyo? Well, here is how.

Klaviyo registration is a pretty simple and straightforward process. The free program of the platform allows you to register for free. You can then explore the whole program to see how it works out for your business.

On successful registration, you will have a couple of questions and answers awaiting. Furthermore, you can also add your logo.

Features of Klaviyo

Easy to Use

All you need is a dashboard to get started smoothly. The user will be able to look up to other features as and when required.

If you are someone who really hates technology and is least interested or bothered with the details, this software is the one you can get in a matter of seconds.

It is extremely easy to use and understanding the workflow is also simple.


Are you a novice? Well, regardless of that, the template editor of this platform will work out for you.

As a user, you are offered tons of newsletters and emails that you can use or install. Alternatively, as a user, you can also choose to customize your own template.


Benefits of Klaviyo

Klaviyo is basically known for its excellent marketing and automation tool capabilities. All of these helps the company to stay afloat as well as to stand out.

Looking for an email platform that does a good enough job in selling? Well, consider Klaviyo. The solutions that are brought forward for users are: –

  • Email Templates are highly attractive. The visual builder gives a perfect space for customizing the designs. In order to develop automation workflows, you certainly don’t need any programming skills.
  • Product recommendations and the right support so that the delivery is done and the follow-ups are taken care of in the most frequent possible ways.
  • Allows easy integration with other platforms like Facebook. This will help you to boost your email list in the most user-friendly way.
  • Deep and important integrations with platforms like Shopify. This works in a simple process, they capture the data of the users from the email services right from your Shopify store so that customers end up with the most useful information.

Why You Need Klaviyo?

A platform like Klaviyo has a lot to offer to its users. Some of the reasons why as a user you need this platform is below.

Lets you automate

If you are a consumer, then with this platform you can create your very own journey from the start. From the tons of options and workflows you get, you can opt for the easiest-looking template.

In simple words, you can automate the whole process and do whatever you want.

Because the Marketing Service is ‘Great’

Klaviyo now uses the SMS feature to reach out to many companies so that the reach is extended to different groups.

However, we all know the emphasis of this platform initially was limited to email marketing only but look where it is now.

The SMS feature has welcome tips, campaigns, promotions, and whatnot. This is one reason why Klaviyo takes every feedback from their customers seriously

Klaviyo Integrations

Help ScoutChargebee
BIG CommerceSegment
Salesforce DeskKickoff Labs
WOO CommerceSalesforce
RecurlyShopify Plus

Klaviyo Pricing Plans

The pricing plan of Klaviyo is very straight and works on three simple price plans i.e. Email, SMS, and Email. It entirely depends on the number of contacts you have, the costs can be easily adjusted as per the requirements.

The email facility of the platform allows 250 or more contacts and therefore, allows only 250 contacts to be sent at once. You can refresh once the threshold is reached.


Pricing Plans SMS Klaviyo


Pricing Plans Email Klaviyo


Pricing Plans SMS + Email  Klaviyo

Klaviyo Alternatives

1. Sendinblue

Sendinblue works as great alternative to Klaviyo. The usage convenient that Sendinblue offers is very easy to use and focuses entirely on email marketing.

2. MailChimp

MailChimp is one of the best and most widely used email marketing tools because of how easy it is to use and also because of the user-friendly factor.

Also, users who are looking forward to learning the other features can do so through the user guide and editor.

Klaviyo Video


Frequently Asked Questions (FAQ) on Klaviyo

Is it possible two integrate more than two accounts with one Klaviyo account?

So far, integration of one account is allowed within a single Klaviyo account.

What is Klaviyo?

It is an easy-to-use marketing platform and one of the finest email solutions running in the market today. It also lets users use the eCommerce data that defines the structure for them.

What are the different pricing plans of Klaviyo?

There basically is three plan that user get to invest it and they are: –
1. Email.
2. SMS.
3. Email and SMS.

What happens if the plan limit is exceeded?

If your plan allows limited accounts and you somehow wind up with more accounts, then you can upgrade your plan easily to the next level since Klaviyo offers the opportunity.

What is GDPR in Klaviyo?

The full form of GDPR is General Data Protection Regulation. It is a law that is enacted by the European Commission in the year 2016 and it came into effect on May 25, 2018.

Wrap up

Klaviyo is one of the finest email marketing tools out there to consider. It has a strong and useful set of features to choose from which makes it easy when it comes to making a choice.

So, if you are someone who uses eCommerce tools, then this is the platform you need to look up to.

You Might Like

Leave a Reply

Your email address will not be published. Required fields are marked *