Monster Insights Review – Details, Features, Pricing, and Pros

It is easy to generate traffic for your sales and boost your business growth when you have the right tools in your corner. Instead of just ‘winging it’ or handling your website based on random decisions, why not have a tool that provides you with the proper statistics and insights to make the best decisions for your team.

If you’ve been looking for the easy way to set up your website’s Google Analytics and see huge changes in your website’s growth, then you’ve come to the right place.

This article talks about Monster Insights. Find out what Monster Insights is, what features it has to offer, how it can help you grow your business and, how much this service costs.

Monster Insights Review

What is Monster Insights?

Monster Insights is a Google Analytics Plugin for WordPress. With over 3 million users worldwide, Monster Insights is the most popular Google Analytics plugin for WordPress. From bloggers to eCommerce site owners and, business websites, and large agencies, this plugin is tested and trusted.


Features made available by this plugin are real-time statistics, affiliate link & ads tracking, Search engine optimization, enhanced eCommerce tracking and so much more.

Monster Insights is very easy to use. All you have to do is install the plug-in, choose a plan suitable for your business and, make use of the features that you want. All of this can be done by yourself without the need of a developer.

Get the data and statistics you need to make the smart decisions for your website. Some of these stats provided are : what countries are most of your visitors from, how did most visitors find your site, what is the average duration of time visitors are spending on each page of your site.

Let’s find out these statistics and so much more with Monster Insights.

Features of Monster Insights


This allows you see what search terms people are typing to arrive at your website.

Page-Level Analytics

This feature is very useful, as it helps users know what pages on their sites are the most popular or most visited.

E-commerce Tracking

This feature gives you relevant data on your woo-commerce, and this is enabled with just a single click.

Popular-post Tracking

As the name suggests, this feature lets you know which of your posts are driving traffic to your site. This is great, as it helps you know what is helping your site, and what is not.

File Download Tracking

This feature helps you find out how many times people download your files.

Other Features

  • Integrations.
  • Custom Dimensions.
  • User Tracking.
  • Real-time Stats.
  • Universal Tracking.
  • Enhanced Link Attribution.

Benefits of Monster Insights

  • Improves Website Traffic: As a website owner, there is no debate that increasing site traffic is something we strive to do. Well, Monster Insights is here to help. With cool features like Popular- Post tracking, Page-Level analytics, reports, and similar features, you can get most visitors to your site. This is pretty mouth-watering, as it helps improve your marketing strategies.
  • Great for Beginners: Monster Insights is easy software. This is particularly great for beginners, as it does not necessarily require you to be tech-savvy.
  • Easy to Set Up: You can set up without stress. This is very great, as it does not subject you to the hassle other software may subject you to.
  • Track Audience Conversion: It basically helps you turn more visitors into customers and helps your site get more outreach.
  • Provides the Relevant Information: It provides the information that is useful to you.

Why You Need Monster Insights

  • You can easily make decisions and save time. One great thing about Monster Insights is that it provides you with the necessary information to help you get the best results, rather than focus on irrelevant work.
  • You can keep your visitors engaged, thanks to the cool features this software has, which enable you to display your products on the sidebar or at the end of a post.

Monster Insights Integrations

Google AnalyticsWooCommerce

Monster Insights Pricing Plans

Monster Insights offers three pricing plans. They are as follows:

  1. Plus plan.
  2. Pro plan.
  3. Agency plan.


Depending on when you decide to subscribe to this service, the Plus plan could cost as little as $99.50 per year. This plan is recommended for small businesses. Its ‘original’ price is $199 per year but, there’s almost always a discount so you probably won’t get to pay that much for the first year.

The Pro plan which is the most popular plan costs $199 to $399 per year. It’s ideal for eCommerce sites and also for small businesses that want better results.

The Agency plan could cost as little as $399 per year or as much as $799, depending on when you choose to subscribe. It’s the ultimate analytics tool for marketing and web development agencies to grow their business with confidence.

Monster Insights Video

Monster Insights Alternatives

1. SemRush

It is a SaaS product that is particularly great for keyword analysis.

If you’re looking to increase customer engagements, then SemRush is just the right tool for you, as it helps to increase traffic on your site.

This SEO software helps its users improve their presence on several platforms. It has a host of features made just for this: On-page SEO Tracker, Project Dashboard, Social Media Marketing Tools, Link Building Tools, Backlinks, and many more.

SemRush allows you set up projects, and also receive notifications about such projects. You can also monitor changes on the internet, thanks to this software, so as to help you know how to improve your products to meet the changes.

It gives you a general analysis of your site, as well as that of your competitors, which is an amazing benefit. Overall, it is an easy-to-use software with expert customer service to give you the best possible experience and make your website stand out.

2. SmartLooks

This is a software easily accessible through both websites and mobile apps, as an analytics solution. It basically gives you information on the behavior of visitors to your website.

It gives you an analysis of how often your visitors visit your website, as well as other useful data, so as to help you improve your website to suit the interests of your visitors.

It has features like API, Heat Mapping, Click Tracking, and many other features to help you gain relevant data that will help you optimise your overall site performance.

3. Looker

This is another software that is streamlined at giving you analysis on useful data to improve your website. It has features like: Brand Optimisation, APIs, Dashboards, Graphs and Charts, and a host of others.

Great for large and small businesses alike, Looker is a great software to gather data from different systems. You can easily build dashboards, and it is worth the price.

A very user-friendly software, it gives you the opportunity to save reports and come back to them whenever you want.

Frequently Asked Questions(FAQs) on Monster Insights

What is Monster Insights?

Monster Insights is a Google Analytics Plugin for WordPress. It helps you generate traffic for your sales and boost your business growth.

Is Monster Insights the same as Google Analytics?

No, Monster Insights is a WordPress plugin that makes it seamless to connect your wordpress site to Google analytics.

Can I use Monster Insights for free?

Monster Insights Lite is the free version of Monster Insights. Although not all the features are available on this version but, it’s a great tool for beginners who are just learning to familiarize themselves with Google analytics.

Can I use Monster Insights on non-WordPress sites?

No, Monster Insights does not work on non-WordPress sites. It is a WordPress plugin.

Does Monster Insights really work?

Yes, Monster Insights truly delivers on its promise of making analytics easy and accessible and thereby helping businesses and individuals to grow their traffic and sales.

Wrap Up

To summarize, if you have a WordPress site and you’re not making use of the Monster Insights plugin, you’re truly missing out. Although there are some noteworthy alternatives to Monster Insights, it is the easiest to use with your WordPress website.

Get started with Monster Insights now! There is a 14-day money-back guarantee so you can always get a refund if you decide it’s not your cup of tea.

If you have any questions or comments, I would be glad to see them so feel free to make use of the comment section below. Thanks for reading!

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