In this technology-driven era, the best way to grow your business is to sell online.
This coronavirus pandemic has led to a new normal that requires people to stay at home. Thus, consumers are spending most of the time online and surfing different sites.
Therefore, to keep your business improving, it is important to shift to online marketing.
Shopify is one of the best e-commerce platforms that help people to build their online store and cultivate their business.
Shopify Review
What is Shopify?
Shopify is an e-commerce platform that helps sellers to shift to their business online as it provides a wide range of features and tools for this.
With the help of Shopify, you can sell your products on your website and across multiple marketplaces and social media.
Features of Shopify
Sell Everywhere
Shopify allows you to sell anywhere you want ranging from an online store to a retail location.
Online Store
With this ecommerce platform, you can create an e-commerce website just the way you want.
It provides more than 70 themes, simple drag and drop builders, custom domains, and many more.
Point of Sell
It provides various tools that help in better management of the business, market to customers, and sell and all are present in one place.
It also delivers features for better management of inventory like generating purchase orders and transfer stock based on inventory forecasts and performance.
It empowers businesses with impactful reports with unified analytics that blend in-store and online sales. The facility of custom staff permissions is also provided.
Checkouts
You can create seamless checkouts for both staff and customers with various features such as customizable smart grid, global search, mobile checkout, custom sale, taxes, discount codes, and many more.
Flexible Buy Button
With the help of Shopify Buy Button, merchants generate an embeddable product card and present your products exactly how you want, add a mobile-friendly and secure shopping experience to your site, and customizable colors.
Sales channels
Shopify helps you to reach a wide range of customers from a single place, automatically tracks orders and inventory, customize where your products appear, and more.
Market
It assists you to engage more customers with content marketing, through SEO, and on social media.
Blog
You can take the help of Shopify’s built-in blog to increase traffic to the store.
SEO Tools
Various SEO tools help you to edit title tags, meta descriptions, and product details are that your clients can find you easily.
Campaign Creation
Create online marketing campaigns that help you to generate more leads and earn more profits. This includes:
Email marketing – Shopify Email provides amazing ready-made designs for email marketing.
Google Smart Shopping – In this you need to set a daily budget and then use Google’s technology to drive strategic campaigns for you.
Facebook Ads – It allows you to target the right customers.
Insights
Shopify provides various reports and insights that help you to get a complete idea of your marketing campaigns.
Marketing dashboard reports help you to track your campaign performance across all channels.
Management
Shopify helps in the smooth management of orders and inventory. For this, it provides various features that include:
Order Management – It helps with order management as you can fulfill as many orders as you want in just one click. Organize customers’ contact info and order histories.
Centralized inventory – The presence of a unified inventory that stays accurate across all the places you sell helps to save your time.
Shopify Shipping – It allows you to offer features like live order tracking, quick shipping, and exclusive carrier rates.
Simple Payments
it allows you to make secure payments and provides various tools for this.
Diverse payment options – This includes credit cards, local payment methods, and accelerated checkouts.
Payment Gateways – It integrates with more than 100 third-party gateways.
Store insights
Analytics – It allows you to keep complete control over your business with features like real-time view and recent activity, gain insight into your visitors, and analyze your business performance.
Reports – Impactful reports allow you to obtain detailed information about your business, including sales, customers, and marketing.
You can also hire one of the certified experts to get help with your business.
Benefits of Shopify
Shopify consists of a wide range of features that you need to run a successful business. It helps you to:
- One dashboard available on desktop or mobile helps you to manage your business from anywhere.
- Give selected access to your employees to tools and data.
- Get detailed reports and a complete analysis of your business.
- Allows you to make secure and easy payments with various payment options.
- It helps you to manage your customers, orders, and inventories.
- It offers shipping facilities like live order tracking, quick shipping, and exclusive carrier rates.
- It provides various features to create your website and customize it according to your preferences.
- It helps you to offer customers personalized service, flexible shopping, and painless returns.
- It authorizes you to increase your reach through various social media channels and the largest customer bases in the world like Amazon and eBay.
- Helps you to use content marketing, SEO tools, blogs, and social media to attract more customers.
- Smart marketing campaign features like email marketing, smart google marketing, Facebook ads, and more.
- Also, analyze your marketing campaign’s performance with comprehensive reports.
Why do you need Shopify?
Whether you are a start-up or an enterprise, it is an amazing platform for both. It helps businesses to grow and improve their performance.
For this, it includes several tools and features ranging from the marketing to management of your business.
It helps you to reach a wider range of audiences and thus, attract more customers. You can also manage your business more efficiently and get a thorough examination of your business.
Shopify Integrations
| Offset | Messenger |
| Shopcodes | Launchpad |
| Stocky | |
| Shop Channel | Amazon |
Shopify Pricing Plans
Basic Plan
This is suitable for new businesses or online businesses new to in-person selling. It is available for $29 per month. It includes:
- Online store.
- Unlimited products.
- 2 staff accounts.
- Sales channels.
- Discount codes.
- Free SSL certificate.
- Abandoned cart recovery.
- Gift cards.
- Fraud analysis.
- Shopify POS lite.
Shopify Plan
This is suitable for growing businesses with 1 retail store. It is available for $79 per month. It includes:
- Online store.
- Unlimited products.
- 2 staff accounts.
- Sales channels.
- Discount codes.
- Free SSL certificate.
- Abandoned cart recovery.
- Gift cards.
- Shipping.
- Payments.
- Shopify POS lite.
Advanced Plan
This is suitable for growing businesses with 5+ retail stores. It is available for $299 per month. It includes:
- Online store.
- Unlimited products.
- 2 staff accounts.
- Sales channels.
- Discount codes.
- Free SSL certificate.
- Abandoned cart recovery.
- Gift cards.
- Shipping.
- Payments.
- Shopify POS lite.
- Global selling.
Shopify Alternatives
1. WooCommerce
WooCommerce is a self-hosted e-commerce platform that provides many smart features for better management and growth of the business.
It is a free and open-source platform. The features included are homepage design, menus, site structure, and payment and shipping options. It is built on WordPress and easy to use.
2. BigCommerce
This is another great e-commerce platform that comes with advanced features.
It includes features like page builder visual editor, theme customization, check-out customization, WordPress integration, and many more. It is easy to use and can help your business to reach higher heights.
Shopify Video
Frequently Asked Questions (FAQ) on Shopify
Why does a business need Shopify?
How many plans does Shopify offer?
Basic plan – For new businesses and teams.
Shopify plan – For growing businesses with 1 store.
Advanced plan – For growing businesses with 5 stores.
Does Shopify offer a free plan?
Can I cancel my account anytime?
Wrap up
Shopify is a great tool with the help of which you can boost your business. It provides various tools including marketing, sales, and management. These tools can help you to gain more clients and eventually greater profits.
